Penumbra Inc

Marketing Manager

Hong Kong, Hong Kong

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Medical Devices, HealthcareIndustries

Marketing Manager - APAC

Position Overview

As a Marketing Manager, you will play an integral part in growing Penumbra in APAC by increasing sales and customer satisfaction within our APAC region. You will work as part of a cross-functional team, developing, implementing, and monitoring marketing activities for Penumbra products. This role will be pivotal in the launch and delivery of Penumbra's lifesaving products, assisting in the commercialization of our current and future products in your assigned region. Combining day-to-day marketing activities with critical strategy planning and execution, you will maintain close communication with physician customers, sales territory managers, and international marketing team members.

What You’ll Work On

  • Manage continuing customer and field-oriented product support activities in the assigned region.
  • Event Coordination & Conference Management: Organize and manage key industry events and conferences to enhance brand visibility and product promotion. Oversee and manage budgets associated with these events to ensure cost-effective execution.
  • Implement promotion strategies, ensuring accuracy of product communication content.
  • Participate on cross-functional launch teams to ensure successful delivery of new products to the sales organization and end users.
  • Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.
  • Participate in field training on company products and in the development of training materials.
  • Identify market opportunities to maximize market penetration.
  • Perform an ongoing evaluation of the competitive situation and selling basis, with a special emphasis on the customer’s view of competitive products and features.
  • Participate on cross-functional launch teams to ensure successful delivery of completed products to the sales organization and end users. Rollout activities may include internal activities (e.g., packaging) or external activities (e.g., demo protocols).
  • Articulate and reinforce high-level positioning concepts to the field organization.
  • Support global marketing activities through communication and other support for regional sales and marketing team members, directly and to distributors.
  • Participate in developing detailed marketing literature and other sales tools for the Penumbra products assigned.
  • Participate in market research activities as required.

What You Contribute

  • A Bachelor's degree in Business, Biology, or related field with 3+ years of related experience in the medical device industry with progressively increasing responsibilities, or equivalent combination of education and experience.
  • Proven experience in a clinical setting, with a strong grasp of clinical data application in marketing strategies.
  • Demonstrated success in event management and coordination, conference management, and executing effective product launch strategies.
  • Creativity and a passion for innovation.
  • Strong analytical skills in forecasting and identifying trends and challenges.
  • Ability to interact with not only senior leadership but all levels within the organization.
  • Outstanding oral, written, and interpersonal communication skills.
  • Medical device, pharmaceutical, biotech, or other regulated industry experience desired.
  • High degree of accuracy and attention to detail.
  • Proficiency with MS Word, Excel, and PowerPoint.
  • Excellent organizational skills with the ability to prioritize assignments while handling various projects simultaneously.

Working Conditions

  • General office, laboratory, and hospital environments.
  • Willingness and ability to work on site.
  • May have business travel from 30% - 50%.
  • Potential exposure to blood-borne pathogens.
  • Requires some lifting and moving of up to 25 pounds.
  • Must be able to move between buildings and floors.
  • Must be able to remain stationary and use a computer or other standard office equipment.

Employment Type

  • External

Location Type

  • [Information Not Provided]

Salary

  • [Information Not Provided]

Skills

Marketing Strategy
Product Launch
Customer Support
Event Coordination
Conference Management
Budget Management
Promotion Strategy
Market Penetration
Competitive Analysis
Sales Training
APAC Market

Penumbra Inc

Develops medical devices for vascular conditions

About Penumbra Inc

Penumbra Inc. specializes in creating medical devices aimed at treating neurovascular and peripheral vascular conditions. Their products, such as the Penumbra System and the Indigo System, are designed for use in hospitals and clinics, helping healthcare professionals address issues like stroke and other vascular diseases. These devices work by providing advanced tools for interventions in neurology and vascular surgery, allowing for effective treatment options. Unlike many competitors, Penumbra focuses specifically on these specialized areas, ensuring their products are tailored to the needs of medical professionals in these fields. The company's goal is to continuously improve and innovate their medical devices to enhance patient care and support healthcare providers in delivering effective treatments.

Alameda, CaliforniaHeadquarters
2004Year Founded
$116.7KTotal Funding
IPOCompany Stage
Biotechnology, HealthcareIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Paid Vacation
Paid Sick Leave
Paid Holidays

Risks

Recent layoffs in the Immersive Healthcare division may indicate financial strain.
The EMBOLIZE trial could divert resources from core product lines.
Regulatory challenges in Europe may impact sales of new products like BMX81 and BMX96.

Differentiation

Penumbra offers a comprehensive range of neuro and peripheral vascular devices.
The company focuses on innovative solutions for stroke and neurovascular disease treatment.
Penumbra's global presence spans North America, Europe, Asia, and Australia.

Upsides

Growing demand for minimally invasive procedures aligns with Penumbra's product offerings.
The global neurovascular devices market is projected to grow at 8.5% CAGR until 2030.
Penumbra's European launch of BMX81 and BMX96 expands its market presence.

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