Director of Marketing Operations, Consumer Products
BlockstreamSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Web3, FinTechIndustries
Requirements
- Highly skilled and experienced in Product Marketing, particularly for consumer services business unit (payment & transaction services)
- Deep understanding of the crypto and digital assets landscape
- Proven track record of developing and executing successful marketing strategies in the crypto/digital assets space
- Experience as a strategic and creative Marketing Director or senior marketing role
- Ability to lead as a senior member of the Marketing & Communications team
Responsibilities
- Build and execute go-to-market strategies for Ledger Live services (payments, CL Card, swaps, staking, on/off-ramps, etc.), ensuring adoption and long-term engagement
- Define positioning and messaging for consumer services, ensuring alignment across product, design, growth, and communications
- Drive service integration with Ledger Signer devices, articulating Ledger’s ecosystem story (hardware + services = the most trusted self-custody)
- Lead cross-functional launch planning with product, design, engineering, and regional teams for new service rollouts and feature updates
- Conduct and synthesize market research (customer needs, competitive landscape, and regulatory context) to inform strategy and sharpen differentiation
- Create compelling storytelling and assets: web, app store, video, product explainers, campaigns, CRM flows, and more
- Partner with performance marketing to design and optimize acquisition, engagement, and retention campaigns across channels (paid, CRM, lifecycle, referral, affiliate)
- Own KPIs and dashboards to track growth, engagement, and ROI; drive a culture of test-and-learn to improve funnel performance
- Establish thought leadership by cultivating relationships with partners, influencers, and industry voices in the Bitcoin and digital asset ecosystem
- Drive awareness, adoption, and engagement for Ledger’s consumer services (including hardware wallets, mobile apps, and digital asset management solutions) worldwide
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this a remote position or does it require office work?
The position is hybrid, requiring a mix of remote and in-office work.
What is the salary or compensation for this role?
This information is not specified in the job description.
What key skills and experience are required for the Marketing Director role?
The role requires deep understanding of the crypto and digital assets landscape, proven track record of developing and executing successful marketing strategies in this space, and experience as a strategic and creative leader in product marketing, growth, and brand strategy.
What is the company culture like at Ledger?
Ledger has a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions, with a team united by innovation, curiosity, and a mission to make self-custody accessible.
What makes a strong candidate for this Marketing Director position?
A strong candidate has a deep understanding of crypto and digital assets, proven success in marketing strategies for this space, and the ability to build go-to-market strategies, define positioning and messaging, and drive awareness, adoption, and engagement worldwide.
Ledger
Digital asset security and management solutions
About Ledger
Ledger specializes in the security and management of digital assets and Web3 technologies. The company offers a range of hardware wallets, including the Ledger Stax, Nano S Plus, and Nano X, which allow users to securely store and manage their cryptocurrencies. These wallets work by keeping private keys offline, ensuring that users have full control over their digital assets while protecting them from online threats. Ledger differentiates itself from competitors by securing 20% of the world's crypto assets and serving over 100 financial institutions, making it a trusted name in the industry. The company's goal is to empower individuals and institutions to achieve financial freedom by providing secure and user-friendly solutions for buying, storing, and managing crypto assets.
Paris, FranceHeadquarters
2014Year Founded
$568.4MTotal Funding
SERIES_CCompany Stage
Cybersecurity, Crypto & Web3, Financial ServicesIndustries
501-1,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Stock Options
Paid Vacation
Hybrid Work Options
Wellness Program
Company Social Events
Commuter Benefits
Risks
MoonPay and PayPal partnership increases competition in crypto purchases.
High price of Ledger Flex may hinder consumer adoption.
Third-party integrations like THORChain could introduce security vulnerabilities.
Differentiation
Ledger's proprietary technology secures 20% of global crypto assets.
Ledger's hardware wallets feature unique E Ink screens for NFT display.
Ledger Enterprise offers a comprehensive digital asset custody solution for institutions.
Upsides
Ledger's collaboration with MoonPay simplifies crypto purchases for users.
The Ledger Flex wallet appeals to tech-savvy consumers with advanced features.
Ledger's 'Proof of You' initiative integrates AI with blockchain security.
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