Marketing Data Analyst – Martech Specialist at Match Group

Dallas, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Dating ServicesIndustries

Requirements

3+ years in marketing analytics, growth analytics, or a martech-focused analyst role
Strong SQL skills and proficiency with tools like Excel, Looker, Tableau, or other BI platforms
Experience integrating and maintaining marketing tooling such as GTM, MMPs, and Firebase
Understanding of marketing attribution frameworks (multi-touch, first/last-click, etc.)
Familiarity with scripting or statistical tools like Python or R (a plus)
Strong storytelling ability and a passion for interpreting data in a marketing context

Responsibilities

Partner with cross-functional teams (Marketing, CRM, Product, Engineering, Finance) to unlock insights that shape marketing strategy, growth campaigns, and customer segmentation
Support testing strategies and measurement across digital marketing campaigns (A/B, incrementality, etc.)
Build dashboards, reports, and automation pipelines to deliver insights at scale
Develop marketing attribution models and LTV analyses in collaboration with finance and growth teams
Improve and enhance centralized attribution and cost data (e.g., spend, registrations, ROI)
Conduct ad-hoc deep dives on campaign performance, audience segments, and attribution methodology to inform strategy
Partner with marketing, product, and engineering teams to design and implement data-driven workflows, ensuring accurate tracking, attribution, and reporting
Serve as a subject matter expert on campaign tagging, pixel implementation, data collection architecture, event taxonomy, and measurement partners (MMP)
Evaluate, integrate, and maintain new MarTech tools to improve marketing efficiency and ROI

Skills

Key technologies and capabilities for this role

A/B TestingIncrementality TestingMarketing AttributionLTV AnalysisDashboardsAutomation PipelinesCampaign TaggingPixel ImplementationData Collection ArchitectureEvent TaxonomyMMPMarTech Tools

Questions & Answers

Common questions about this position

What is the salary range for this Marketing Data Analyst role?

The base salary range is $69,000 - $83,000 a year, reflective of Dallas, TX, and subject to geographic adjustment based on location. Factors like experience, skills, and market considerations may influence the offered pay.

Is this role remote or does it require office work?

The role requires working together IRL in the Dallas, TX office 3 days/week.

What skills are required for this position?

Required skills include 3+ years in marketing analytics, growth analytics, or martech-focused roles; strong SQL skills and proficiency with Excel, Looker, or Tableau; experience with GTM, MMPs, and Firebase; and understanding of marketing attribution frameworks.

What is the company culture like at Match Group?

Match Group emphasizes creating a sense of belonging as the foundation of every team, supports meaningful connections, and fosters collaboration by working together in the office 3 days/week.

What makes a strong candidate for this role?

Strong candidates have 3+ years in marketing or growth analytics, strong SQL and BI tool proficiency, hands-on experience with martech tools like GTM and MMPs, plus storytelling skills to interpret data for marketing strategies.

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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