Marketing Data Analyst at TripArc

Toronto, Ontario, Canada

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Data & AnalyticsIndustries

Requirements

Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field (or equivalent experience)
2+ years of experience in marketing data analysis, reporting, or analytics
Proficiency in data visualization and reporting tools such as Tableau, Power BI, Looker, or HubSpot dashboards
Hands-on experience with marketing and analytics platforms such as Google Analytics, Adobe Analytics, HubSpot, Salesforce Marketing Cloud, Marketo, or similar tools
Strong knowledge of Excel (pivot tables, formulas, data modeling)
Basic proficiency with SQL or other query languages
Demonstrated experience in segmentation, campaign performance measurement, and customer data management
Strong analytical thinking with the ability to synthesize complex data into meaningful insights and recommendations
Excellent communication and collaboration skills
Strong attention to detail and commitment to data accuracy and integrity

Responsibilities

Manage, maintain, and improve marketing contact lists and CRM data
Design and execute data segmentation strategies
Build, automate, and maintain dashboards and reporting frameworks
Provide regular and ad-hoc reports to marketing leadership
Analyze campaign performance across email, paid media, website, and social channels
Collaborate with cross-functional teams to ensure consistent and effective use of customer and campaign data
Act as the primary subject matter expert and point of contact for all customer and marketing data-related inquiries
Identify opportunities to enhance data collection, reporting processes, and overall data strategy
Stay current with best practices in marketing analytics, campaign measurement, and CRM data management

Skills

Data Analysis

Data Segmentation

CRM

Reporting

Dashboards

Campaign Performance Analysis

SQL

Marketing Analytics

Data Management

Customer Behavior Analysis

TripArc

Digital platform for luxury travel booking

About TripArc

TripArc operates in the luxury travel market by providing digital platforms that simplify the booking process for travel agencies and tour operators. Its main offerings, ADX and TMT, connect these agencies with a variety of travel services, including flights, cruises, hotels, and tours, while ensuring competitive pricing and exclusive deals. The platforms utilize advanced technology to enhance the user experience, making bookings more efficient. TripArc differentiates itself from competitors by negotiating direct net rate contracts and commissionable rates with travel service providers, allowing it to offer better pricing and additional amenities to its partners. The company's goal is to streamline the luxury travel booking process, unlocking more value for travel brands and their affluent clients.

Toronto, CanadaHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

AI-driven platforms may disrupt traditional booking, affecting TripArc's demand.

Diversity focus in travel industry pressures TripArc to enhance diversity initiatives.

New ventures by former executives pose competitive threats to TripArc's market share.

Differentiation

TripArc offers exclusive deals through its platforms ADX and TMT.

The company negotiates direct net rate contracts for better pricing.

TripArc focuses on high-net-worth clients, enhancing luxury travel experiences.

Upsides

Increased demand for personalized travel boosts TripArc's AI-driven itinerary planning.

'Workcations' trend allows TripArc to target remote workers seeking luxury travel.

Sustainability focus attracts eco-conscious high-net-worth clients to TripArc's platforms.

Land your dream remote job 3x faster with AI

Try Jobo Free