Marketing Associate, Content and Social Media - Digital Assets at WisdomTree

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Fintech, Digital AssetsIndustries

Requirements

3+ years experience in content marketing or social media management—ideally in crypto, fintech, DeFi, or Web3
Strong grasp of crypto-native culture, memes, communities, and tone-of-voice
Experience using AI tools to accelerate and improve content creation—bonus points for prompt engineering or automation experience
Excellent writing and editing skills with the ability to tailor content across channels and audiences
Demonstrated ability to build and grow digital communities
Familiarity with analytics tools (e.g., GA4, Sprout, etc.) and how to use data to drive decisions
A self-starter mentality—organized, resourceful, and creative with a passion for experimentation
Work samples & creative portfolio showcasing strategic thinking, execution, and results
Located in the greater New York metropolitan area or within a commutable distance

Responsibilities

Lead the day-to-day strategy and execution across WisdomTree Digital Assets’ social channels (X, Instagram, LinkedIn, etc.)
Own our editorial calendar: develop and manage social and blog content plans aligned to product launches, industry events, and market narratives
Create and publish engaging, platform-optimized copy and content (original or AI-assisted) to grow reach and engagement—including multimedia content
Monitor and manage community engagement—respond to DMs and tags, surface insights to the team, and spot engagement opportunities in real time
Use AI tools (e.g., ChatGPT, Midjourney, Descript) to scale content production, generate creative variations, and streamline workflows
Analyze performance metrics and translate insights into actionable improvements
Collaborate cross-functionally with product, design, PR, compliance, and research teams
Coordinate with external creators, communities, or partners to amplify key initiatives

Skills

Social Media Management

Content Marketing

X (Twitter)

Instagram

Editorial Calendar

Community Engagement

AI Tools

ChatGPT

Midjourney

Descript

Prompt Engineering

Performance Analytics

Crypto

Fintech

DeFi

Web3

WisdomTree

Offers exchange-traded products and investment solutions

About WisdomTree

WisdomTree specializes in creating and managing exchange-traded products (ETPs), including exchange-traded funds (ETFs), which are traded on stock exchanges like stocks. Their products cater to both individual investors and financial professionals. WisdomTree uses blockchain technology to improve transparency and accessibility in financial transactions, ensuring secure and clear operations. The company generates revenue through management fees charged for the professional management of these investment funds. WisdomTree aims to empower its clients by providing them with the necessary tools and knowledge to make informed investment decisions. Their focus on blockchain integration and a diverse range of investment solutions sets them apart from competitors in the financial sector.

New York City, New YorkHeadquarters

1985Year Founded

$126.4MTotal Funding

IPOCompany Stage

Consulting, Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Performance Bonus

Risks

Increased competition in the XRP ETF market from companies like Bitwise and 21Shares.

Potential regulatory challenges in the U.S. for launching XRP ETFs due to uncertain SEC stance.

Volatility of XRP prices could impact the performance of WisdomTree's XRP ETPs.

Differentiation

WisdomTree leverages blockchain to enhance transparency and user experience in financial products.

The company offers a diverse range of ETPs, including innovative XRP-based products.

WisdomTree's blockchain-native digital wallet, WisdomTree Prime, sets it apart in digital finance.

Upsides

Tokenization of real-world assets aligns with WisdomTree's blockchain focus, opening new product avenues.

Growing demand for seamless crypto management supports WisdomTree's blockchain-native wallet strategy.

Interest in XRP products suggests strong market potential for WisdomTree's XRP-based ETPs.

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