Marketing Analytics Specialist at First American

Santa Ana, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Real EstateIndustries

Requirements

3–5 years in marketing analytics, business intelligence, or performance reporting
Proven experience building dashboards and campaign reporting frameworks
Strong data validation and QA skills, with a focus on accuracy
Ability to synthesize complex data into clear insights and recommendations
Familiarity with attribution modeling and test/learn frameworks
Collaborative mindset, with experience working across Ops, Paid Media, and Demand Gen teams
Fluency with analytics and BI platforms
Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing
Experimental: Naturally curious; makes data-driven decisions in a timely manner to solve problems and propose ideas
Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation
Acts like an owner: Keeps the big picture in mind while managing inputs daily to achieve intentional outcomes; holds accountability in the highest regard; translates results into digestible information and avoids buzzwordy jargon

Responsibilities

Build and maintain dashboards for campaign, channel, and ROI performance
Deliver reporting that is timely, accurate, and actionable for both operational and executive use
Validate marketing data for accuracy, eliminating duplicates and errors
Partner with Marketing Ops to ensure attribution integrity and consistent tracking
Deliver campaign performance readouts in clear, digestible formats
Translate data into insights and stories that influence leadership decisions and drive enterprise-level optimization
Partner with channel managers to design experiments and define success metrics
Analyze and report on validated tests, highlighting learnings and implications for future campaigns

Skills

Dashboard Development

Data Validation

ROI Analysis

Marketing Attribution

Performance Reporting

Campaign Analysis

Data Accuracy

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

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