Manager, Social Media at Snyk

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, AI, CybersecurityIndustries

Requirements

5-7 years of experience in social media strategy and execution, preferably within B2B tech or fast-paced, innovation-centric environments, with a demonstrated track record of driving measurable growth and customer acquisition
Strong proficiency with major platforms (LinkedIn, X, Instagram, YouTube) and the ability to adapt content for each, with a keen understanding of platform-specific growth hacks
Exceptional writing and editing skills, coupled with a keen understanding of tone, brevity, and brand voice, optimized for engagement and conversion
A creative and curious mindset, constantly seeking new ways

Responsibilities

Creating and executing a comprehensive multi-channel social media strategy aligned with company objectives, product launches, and brand positioning, especially as we expand our footprint in the AI sector
Identifying and targeting emerging customer segments within the AI space
Maintaining the editorial calendar, partnering with internal stakeholders to source content, and produce the creation of engaging copy, graphics, and multimedia, optimized for reach and conversion
Promoting executive visibility, distributing blog posts and press coverage, and disseminating key narratives that highlight our leadership and core values, leveraging growth-oriented tactics to expand their impact
Monitoring social media analytics, reporting on critical KPIs (e.g., engagement, reach, sentiment, conversion), and continuously refine strategies based on data and emerging trends, with a focus on optimizing resource allocation for maximum growth
Actively managing interactions with followers, customers, influencers, and industry figures, fostering a responsive and respected brand presence within relevant conversations, and identifying opportunities to convert engagement into new customer acquisition
Partnering with Brand Design, Product Marketing, Internal Communications, and Talent teams to ensure consistent messaging and tone across all campaigns and departments, with a focus on achieving growth objectives
Contributing to integrated campaign rollouts, event promotions, and product/AI-related announcements, ensuring creative and timely social media coverage that drives measurable results
Day-to-day management of social channels, including LinkedIn, X (formerly Twitter), Instagram, and YouTube, including overseeing the content calendar and collaborating with Brand, Product Marketing, and Communications teams
Exploring innovative formats to tell compelling, platform-native stories, positioning the brand as a leader and trusted voice in the AI and tech ecosystem
Identifying where to invest resources to reach new customer segments in the AI area

Skills

Key technologies and capabilities for this role

Social Media StrategyLinkedInX (Twitter)InstagramYouTubeContent CalendarGrowth HackingBrand PositioningProduct MarketingAI Marketing

Questions & Answers

Common questions about this position

What is the salary for the Social Media Manager position?

This information is not specified in the job description.

Is this Social Media Manager role remote or office-based?

This information is not specified in the job description.

What skills are required for the Social Media Manager role?

The role requires a dynamic and strategic mindset with growth-hacking experience, skills in day-to-day management of social channels like LinkedIn, X, Instagram, and YouTube, and expertise in social media analytics, KPIs, and data-driven strategy refinement.

What is the company culture like at Snyk?

Snyk builds on values of One Team, Care Deeply, Customer Centric, and Forward Thinking, staying driven, supportive, and ahead as AI reshapes the world.

What makes a strong candidate for this Social Media Manager position?

A strong candidate has a proven growth-hacking mindset, experience creating multi-channel social strategies especially in AI, and skills in analytics, content creation, and cross-team collaboration to boost brand visibility and customer acquisition.

Snyk

Cybersecurity for open source software vulnerabilities

About Snyk

Snyk specializes in cybersecurity for software-driven businesses, focusing on open source security. Its platform helps developers identify and fix vulnerabilities in their code through a dependency scanner that detects issues in open source dependencies and container images. Snyk stands out by integrating seamlessly into existing development workflows, allowing for quick development without sacrificing security. The company's goal is to enable businesses to develop software rapidly while ensuring it remains secure and compliant.

Boston, MassachusettsHeadquarters

2015Year Founded

$1,545.7MTotal Funding

LATE_VCCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Health Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Risks

Delaying IPO may lead to investor impatience and confidence issues.

Integration challenges from multiple acquisitions could distract from core operations.

Workforce reduction by 10% might impact morale and innovation.

Differentiation

Snyk's developer-first approach integrates security seamlessly into development workflows.

The platform's focus on open source security addresses a critical market need.

Snyk's comprehensive toolset supports both small startups and large enterprises.

Upsides

Snyk's ARR reached $300 million, indicating strong financial growth.

Strategic acquisitions like DeepCode enhance Snyk's product offerings and revenue.

Partnerships with AWS expand Snyk's integration capabilities and market reach.

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