Manager, Marketing Communications at Abbott

Lake Forest, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Diagnostics, Medical DevicesIndustries

Requirements

Ability to effectively collaborate with executives, business stakeholders, and marketing managers to define roadmaps
Ability to lead cross-functionally without authority and with a proven track record
Accountability for complying with the applicable elements of the Global Quality Framework and the Corporate Quality Management System (QMS)

Responsibilities

Lead strategic marketing communications for the entire ID US Commercial professional product portfolio, including the market-leading ID NOW and BinaxNOW professional products
Own and drive divisional tradeshow strategy, including booth graphics, asset development, and pre-/post-show communications
Collaborate cross-divisionally on national tradeshow initiatives to ensure a united brand presence and strategic alignment
Develop and manage the editorial calendar to support product launches, campaigns, and thought leadership initiatives
Oversee copywriting and editing to ensure clarity, consistency, and alignment with brand voice
Serve as a strategic partner to US Commercial leadership, Global Marketing, Corporate Accounts, and Corporate Marketing, ensuring integration and alignment of communications across functions
Champion Abbott brand identity and product portfolio positioning across all healthcare professional channels, leveraging market insights and data to inform creative briefs, sales collateral, and, when needed, media planning and digital strategy
Lead the development of high-impact creative assets in collaboration with external agencies, ensuring timely execution and budget adherence
Proactively manage contingency planning to adapt to changing market conditions
Oversee vendor relationships for literature fulfillment and harmonize process with broader Abbott initiatives
Provide strategic oversight of the Veeva approval process, ensuring compliance

Skills

Key technologies and capabilities for this role

Marketing CommunicationsMarketing StrategyProduct MarketingProfessional Market CommunicationsConsumer Market CommunicationsHealthcare MarketingDiagnostics Marketing

Questions & Answers

Common questions about this position

What benefits does Abbott offer?

Abbott provides free medical coverage in the Health Investment Plan (HIP) PPO medical plan, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit for earning a bachelor’s degree.

Is this position remote or onsite?

The role is located at Lake Forest, IL, indicating an onsite position.

What key skills are required for the Marketing Communications Manager role?

Key skills include leading strategic marketing communications, collaborating effectively with executives and stakeholders to define roadmaps, leading cross-functionally without authority, and owning divisional tradeshow strategy including booth graphics and communications.

What is the company culture like at Abbott?

Abbott emphasizes doing work that matters, personal growth and learning, caring for yourself and family, being your true self, career development in an international company, and is recognized as a great place to work for diversity, working mothers, female executives, and scientists.

What makes a strong candidate for this role?

A strong candidate will have a proven track record of leading cross-functionally without authority, experience collaborating with executives and stakeholders on marketing roadmaps, and expertise in driving tradeshow strategies.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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