Manager, Digital Brand Marketing, Japan at Nike

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Sportswear, RetailIndustries

Requirements

Minimum 5 to 6 years of experience in digital marketing or related experience in marketing with a passion for digital marketing and brand storytelling across owned digital eco-system
Bachelor’s degree in Marketing, Business or a closely related field
Team leadership experience managing a minimum of one direct report
Hands-on expertise on marketing analytics, deriving useful insights and applying findings
Strong oral and written communication skills (in both English and Japanese) including meeting facilitation and making strategic recommendations and persuasive presentations to leadership
Passion for sport, deep curiosity about consumers, strong belief in Nike’s brand vision, thrives on storytelling, embraces innovation, and fosters an inclusive team culture

Responsibilities

Lead the Brand Digital Marketing team, including talent growth and development, overseeing two direct reports (one on Running & Training digital brand marketing, another leading Sportswear digital brand marketing and supporting Kids, Basketball, Global Football, Tennis, and Golf)
Collaborate with Japan marketing team, APLA marketing team on key brand initiatives, and NDDC team to drive demand and elevate consumer experiences
Develop and execute annual and seasonal digital marketing strategies across Nike’s owned channels (Nike.com, Nike App, Targeted Comms, NRC/NTC Apps, social media)
Collaborate cross-functionally to deliver impactful consumer communications that drive engagement and elevate brand strength
Monitor and optimize consumer communication health through performance analysis
Foster a test-and-learn culture and iterative marketing approach
Manage agency relationships and align execution with cross-functional marketing leads
Drive brand strength and digital business growth, including increased traffic to owned platforms and improved sell-through of key products

Skills

Digital Marketing

Brand Marketing

Marketing Analytics

Team Leadership

Storytelling

Consumer Insights

English

Japanese

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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