Food and Beverage, Consumer Packaged GoodsIndustries
Requirements
Bachelor’s degree
6+ years in Consumer-Packaged Goods (CPG) industry
3+ years Shopper Insights or Category Management experience
Strong storytelling with data skills
Strong communication skills (verbal and written)
Strong technical skills in Excel, PowerPoint, Circana or AC Nielsen (POS and Panel)
Strong computer and analytic skills
Proficient in leveraging Syndicated and Panel Data
Responsibilities
Develop Category Leadership Growth Driver Strategies, Initiatives and Content at a national level
Develop Category Leadership Plans / Growth Driver category roadmaps of compelling category strategies that drive the category’s future growth potential
Lead / Develop 4P Guiding Principles
Provide national level thought leadership, maintain Category Knowledge Estate
Collaborate and influence across the commercial organization (Marketing, Insights, Growth, R&D, Field Category, Sales)
Build Category selling stories at a national level to be seamlessly executed at the customer level by working directly with field category on a regular basis (requires high level of cross functional collaboration and storytelling with data skills)
Identify, build and execute shopper learning plans in concert with JMS Shopper Insights team
Develop Shopper centric insights analytics on a national scale
Leverage available data and insight resources to identify and create new insights and category opportunities
Collaborate with Marketing, Sales & Category Leadership teams to translate and disseminate JM Smucker Thought Leadership with key customers
Provide category consultation at internal and external meetings to provide context, direction, and guidance regarding potential actions
Feed back retailer and commercial team learnings to JM Smucker & business areas
Provide project support and resolve category issues, as needed
Identify requirements for category management tool development and data support systems