Manager, Ads Measurement Strategy at Attain

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, FinTech, DataIndustries

Requirements

Deep understanding of advertising effectiveness methods (e.g., MMM, Lifetime Value Modeling, Test/Control frameworks) and excitement about developing new approaches to measurement problems
Analytical mindset with ability to deliver actionable insights leading to client satisfaction
Comfort with programming/scripting languages (e.g., Python, R) and digging into large datasets
Excellent analytical skills to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Ability to present insights internally and externally and develop strong relationships with colleagues and clients
Ability to wear multiple hats, self-starter, team player, curious lifelong learner
Creative thinker and storyteller able to transform complex data into resonant stories
Demonstrated experience navigating ambiguity and solving challenging problems in Advertising Measurement
5+ years of experience with Advertising Effectiveness or Research methodologies at an advertising platform, vendor, agency, or brand in a measurement or strategy role (preferred)
Past experience delivering value in a fast-paced, highly ambiguous team environment (preferred)
Proficiency in analyzing and interpreting data and presenting interpretations in an easy-to-understand manner (preferred)

Responsibilities

Serve as a key conduit between Strategy, Product, Sales, and Data Science teams and advertising/agency customers
Represent and evangelize Attain’s measurement capabilities and methods to the market
Present measurement findings and represent Attain externally to key brand, agency, and strategic channel partners
Partner with internal teams to design GTM strategies for delivering measurement to partners and clients at scale
Analyze and interpret campaign measurement reports and build client presentations around interpretations and analyses
Partner with the Data Science team to analyze data and/or review methodological approaches to inform product decision-making
Work with multiple key stakeholders and serve as a subject matter expert on Measurement products and overall data asset
Meet with ad tech or measurement channel partners to brainstorm ways to bring new measurement solutions to market

Skills

Key technologies and capabilities for this role

MMMLifetime Value ModelingTest/Control frameworksAdvertising EffectivenessGTM StrategyData ScienceAnalytical Thinking

Questions & Answers

Common questions about this position

What is the work location and hybrid schedule for this role?

The role follows Attain's hybrid office schedule: Redwood City, CA requires Mondays in-office for stand-ups and all-hands plus a choice of three days between Tuesday-Friday; Chicago, IL, Denver, CO, and New York, NY require 4 days in-office and 1 day remote.

What key skills are required for the Manager, Ads Measurement Strategy role?

Candidates need a deep understanding of advertising effectiveness methods like MMM, Lifetime Value Modeling, and Test/Control frameworks, proficiency in programming languages such as Python or R for analyzing large datasets, excellent analytical skills, and strong presentation and relationship-building abilities.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Attain?

Attain features hands-on leaders and mission-driven individuals working to build an equitable data sharing ecosystem, with a collaborative environment across Strategy, Product, Sales, and Data Science teams.

What makes a strong candidate for this role?

A strong candidate has experience with advertising measurement methods, analytical skills for insights from large datasets using Python or R, thrives in ambiguity, excels at presenting complex data as stories, and is a self-starting team player who builds client relationships.

Attain

Interest-free cash advance and financial tools

About Attain

Klover is a fintech company that provides a cash advance app enabling users to access funds up to $200 without interest or late fees. It uses consumer-permissioned data and employs military-grade encryption to ensure security, alongside offering personalized financial tools and rewarding systems. This emphasis on security, combined with its innovative rewards program and commitment to no-cost financial solutions, makes Klover not only a leader in the fintech space but also an attractive workplace for those interested in pioneering affordable financial services.

Charlotte, North CarolinaHeadquarters

2019Year Founded

$836.5KTotal Funding

ANGELCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Risks

Stricter data regulations may impact Attain's access to consumer purchase data.

Alternative data providers increase competition and pressure on Attain's pricing.

Economic downturns could reduce demand for Attain's data services.

Differentiation

Attain leverages consented purchase data for precise audience targeting and performance measurement.

Founded by data and ad tech veterans, Attain has deep industry expertise.

Attain's focus on privacy-compliant data solutions aligns with evolving regulations like GDPR and CCPA.

Upsides

Growing interest in first-party data strategies boosts demand for Attain's consented data.

Retail media networks' reliance on purchase data presents expansion opportunities for Attain.

Increased investment in AI-driven analytics tools enhances demand for Attain's data insights.

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