Lead Digital Customer Growth - Consumer Offer Strategies at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Telecommunications, Consumer TechnologyIndustries

Requirements

Bachelor’s degree (BS/BA) desired
5+ years of related experience
Certification required in some areas
Office presence minimum of 5 days per week in Dallas, TX (no relocation offered)

Responsibilities

Develop requirements, partner in designing and enhancing offer performance dashboards to provide actionable insights
Improve reporting sophistication by integrating advanced analytics and visualization for real-time performance tracking
Model and forecast promo performance, including financial impact, incrementality, and efficiency
Prepare and distribute weekly performance reports across full suite of Wireless & Wireline promotions
Develop a robust testing roadmap to measure true incrementality of offers across various channels, locales, and inform development roadmap for Digital capabilities
Set standards for success criteria of experiments to validate offer effectiveness
Partner with testing teams to refine test design and ensure data integrity
Assist with quarterly consumer offer plans by supplying data-driven insights and incrementality learnings
Monitor launched offers against forecasts; inform optimization efforts based on performance and test results
Provide prioritization guidance for offer display and placement based on full-funnel performance metrics
Work closely with Marketing, Product, Engineering, Finance, and Operations to align measurement frameworks with business objectives
Communicate offer performance, test results, and new opportunities in clear, digestible formats for executive and execution teams

Skills

Key technologies and capabilities for this role

AnalyticsData ModelingPerformance DashboardsReportingForecastingA/B TestingExperimentationVisualizationSQLPythonTableauFinancial ModelingIncrementality Testing

Questions & Answers

Common questions about this position

What is the salary range for the Lead Digital Customer Growth role?

The position earns between $143,800 - $215,800 USD annually, plus other rewards.

Is this role remote or does it require office presence?

This position requires office presence a minimum of 5 days per week in Dallas, TX, with no relocation offered.

What skills and experience are required for this position?

A Bachelor’s degree (BS/BA) is desired, along with 5+ years of related experience. Key skills include analytics, measurement, testing, data modeling, forecasting, and cross-functional collaboration.

What is the work environment like at AT&T?

AT&T's corporate teams are fueled by innovation and a passion to serve customers, connect the world, and transform business areas like marketing and finance.

What makes a strong candidate for this Lead Digital Customer Growth role?

Candidates with a Bachelor’s degree, 5+ years of related experience in analytics and testing, and the ability to collaborate cross-functionally with Marketing, Product, Engineering, Finance, and Operations teams stand out.

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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