d) International Markets at Abbott

Cologne, North-Rhine-Westphalia, Germany

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Not SpecifiedCompensation

InternshipExperience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DiagnosticsIndustries

Requirements

Laufendes Bachelor- oder Masterstudium in einem relevanten Bereich, idealerweise Marketing/Kommunikation oder Biomedizinische Wissenschaften
Erste praktische Erfahrungen im Marketing oder in der Kommunikation von Vorteil
Kenntnisse im Bereich medizinischer Produkte und/oder Erfahrung in einem internationalen Unternehmen sind wünschenswert
Sehr gute Kenntnisse in MS Office, insbesondere Excel und PowerPoint
Verständnis digitaler Kanäle (Web, Social Media, Werbung)
Analytische, kreative und operative Marketingfähigkeiten
Projektmanagement-Kompetenz
Teamfähigkeit, Kommunikationsstärke und Eigeninitiative
Fähigkeit, neue Systeme und Technologien schnell zu erlernen
Fließende Englischkenntnisse

Responsibilities

Unterstützung des Marketingteams bei der Umsetzung strategischer und operativer Maßnahmen
Verwaltung von Content-Freigaben und Erstellung von Routing-Dateien
Koordination von Übersetzungen mit internen Teams und regionalen Marketingverantwortlichen
Mitwirkung bei digitalen Kampagnen wie Newslettern und Social-Media-Aktivierungen
Unterstützung lokaler Teams bei digitalen Initiativen
Erstellung von Berichten zu Marketingaktivitäten und kommerzieller Umsetzung

Skills

Marketing

Strategic Marketing

Operational Marketing

International Markets

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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