Intern, Marketing Assistant - MEAI at Sol de Janeiro

Paris, Île-de-France, France

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Beauty, MarketingIndustries

Requirements

Master's student in Communication or Business school
Minimum 1 first experience in marketing, end of studies internship preferred (already 2 x 6-months internships)
Affinity with beauty and digital marketing (influence, paid media etc) is a plus
Excellent written and verbal communication skills in English – French is strongly recommended for ease of communication within the team
Skilled in Microsoft Office Suite, including Excel and PowerPoint
Highly detail-oriented and well-organized, with the ability to plan and deliver on tight deadlines
Capable of working independently and adept at multitasking in a fast-paced environment
Comfortable working cross-functionally and building relationships with multiple stakeholders
Positive and enthusiastic mindset
Respectful of company values and maintaining a cheerful demeanor

Responsibilities

Manage the brand’s presence on retailer social media by providing bi-weekly post and story proposals
Conduct weekly audits of retailer Instagram and TikTok accounts to track brand visibility, analyze content themes, identify areas for improvement, and gather competitive insights
Review influencer-generated content to ensure alignment with brand guidelines, campaign objectives, and messaging for tactical marketing campaigns
Assess influencer profiles for tactical seedings
Analyze influencer-generated content performances and provide key learnings for all PR initiatives
Manage all creative requests on Wrike for PR events, PR seedings
Coordinate product shipments to ensure timely delivery to PR agencies and retailers for local activations, including PR seeding and events
Provide retailers and PR agencies with necessary brand assets (packshots, press releases, e-com banners etc.) to support 360 campaign execution
Maintain and update internal project management tools (sampling trackers, etc.)
Manage digital creative briefs with retailers and creative teams

Skills

Social Media Management

Instagram

TikTok

Content Auditing

Competitive Analysis

Influencer Marketing

PR Support

Brand Guidelines

Sol de Janeiro

Brazilian-inspired skincare and body care products

About Sol de Janeiro

Sol de Janeiro creates skin and body care products inspired by Brazil, including creams, lotions, shower gels, and perfumes. Their offerings feature unique scents and ingredients, such as the popular Brazilian Bum Bum Cream. The company distinguishes itself by focusing on sustainability and ethical practices, using vegan-friendly and reef-safe ingredients. Sol de Janeiro aims to provide luxurious skincare that promotes self-care while celebrating Brazilian culture.

Town of Wallkill, New YorkHeadquarters

2015Year Founded

$14.2MTotal Funding

EARLY_VCCompany Stage

Consumer GoodsIndustries

201-500Employees

Benefits

Performance Bonus

Hybrid Work Options

Risks

Competition from established premium skincare brands may impact market share.

L'Occitane's acquisition might alter Sol de Janeiro's brand identity.

Brazilian-inspired themes may limit appeal in non-tropical markets.

Differentiation

Sol de Janeiro captures Brazil's essence with unique scents and ingredients.

The brand emphasizes vegan-friendly and reef-safe ingredients in its products.

Sol de Janeiro's multi-channel approach enhances its market presence and accessibility.

Upsides

Increased demand for vegan and cruelty-free products boosts Sol de Janeiro's market appeal.

Experiential marketing strategies enhance consumer engagement and brand loyalty.

L'Occitane's acquisition could expand Sol de Janeiro's international distribution.

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