Intern, Lifecycle Marketing (Winter 2026) at Wealthsimple

Toronto, Ontario, Canada

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

NoVisa

Fintech, Financial ServicesIndustries

Requirements

Currently enrolled as a student at a Canadian post-secondary institution or technical bootcamp
New graduates within 6 months of graduation date
Available to work full-time hours
Residing in Canada
Able to commute to Toronto HQ on Wednesdays and Thursdays
Eagerness to learn about lifecycle marketing, including email best practices, client journeys, client flow mapping, email service provider/CRM software (such as Braze and Taxi), segmentation, and audience-building
Proven success in working with cross-functional teams to set and execute against data-informed growth tactics

Responsibilities

Develop, build, and ship various marketing campaigns via lifecycle marketing channels, including email, push notifications, and various in-app messages
Support in automating and operationalizing common emails and communications for teams outside of lifecycle marketing
Collaborate with lifecycle and broader marketing team members, R&D, and product teams to design and implement automated, multi-channel programs and experiments across the client lifecycle
Ideate and experiment on lifecycle strategies/tactics to drive activation, retention, engagement, and participation within Wealthsimple’s incentives and promotions
Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings
Build segmentation logic into in-app and email messages with dynamic content to personalize each message for each Wealthsimple client
Execute and analyze A/B tests to increase campaign performance and conversion rates

Skills

Lifecycle Marketing

Client Communication

Marketing Strategy

Project Planning

Execution

Wealthsimple

Digital platform for investing and financial management

About Wealthsimple

Wealthsimple provides a range of financial tools that help individuals manage their money effectively. Their services include automated investing, where users can set up investment accounts that automatically adjust based on market conditions, and commission-free stock trading, allowing users to buy and sell stocks without paying fees. They also offer cryptocurrency investments for those interested in digital currencies and a straightforward tax filing service that is designed to be quick and user-friendly. Wealthsimple stands out from its competitors by focusing on young professionals and tech-savvy individuals, providing a digital platform that is easy to navigate and understand. The company's goal is to simplify financial management, making it accessible to everyone by using technology to create a more personal and approachable experience in finance.

Toronto, CanadaHeadquarters

2014Year Founded

$826.6MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Health Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Unlimited Paid Time Off

Professional Development Budget

Wellness Program

Remote Work Options

Paid Holidays

Risks

Increased competition from zero-commission brokers could erode Wealthsimple's market share.

Invite-only rollout of Wealthsimple Cash may limit user adoption and growth.

Rapid cryptocurrency adoption pressures Wealthsimple to innovate its offerings continuously.

Differentiation

Wealthsimple offers a human-centric approach to finance with user-friendly digital tools.

The company provides a seamless platform for investing, trading, saving, and tax filing.

Wealthsimple targets young, tech-savvy professionals seeking accessible financial management solutions.

Upsides

Wealthsimple's AUA reached $50 billion, indicating strong market presence and growth potential.

The rise of AI-driven advisory services can enhance Wealthsimple's personalized investment offerings.

Fractional shares' popularity aligns with Wealthsimple's target demographic, boosting user acquisition.

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