Intern, Artist Strategy at Sony Music Entertainment

Toronto, Ontario, Canada

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Completed or enrolled in a post-secondary/training program with a focus on music, entertainment, digital media, or marketing
Experience or knowledge in the talent management/influencer world
Digital native and avid social media user (TikTok, Facebook, Instagram, Tumblr, YouTube, etc.) and knowledge about current trends on and off social media
Proficiency on a design platform (eg. Canva) for social media design, reports, recaps and presentations
Strong writing abilities with experience communicating to an online audience
A curiosity to understand and identify trends in data
Music lover and mega fan of at least one artist
Enthusiastic, outgoing and motivated
Nice to haves
Creates content on social media (their own or for someone/thing else)
Knowledge with content management systems (CMS), Tableau and/or Tabular
Familiar with online music platforms/services (Spotify, Apple Music, etc.)

Responsibilities

Working with the Artist Strategy and Artist Marketing teams to find custom solutions for priority artists, releases and campaigns to maximize impact across diverse audiences
Proactively monitoring trends, pop culture, artist activity, and updates on music and lifestyle platforms to identify and leverage timely promotional opportunities
Conducting comprehensive influencer research, fostering effective communication, and suggesting strategies to amplify artist reach
Crafting compelling copy and designing visually engaging social media posts to enhance artist visibility and audience engagement
Moderating content and overseeing platform activity to maintain a positive and dynamic online presence
Supporting with internal reporting to track campaign performance and inform ongoing strategy
Partnering with the insights team to analyze data, optimize campaign execution, and contribute to the development of more effective marketing strategies
Organizing and executing contests and fan engagement initiatives including but not limited to designing, legalities, communication and fulfilment

Skills

Artist Strategy

Digital Presence

Audience Engagement

Trend Monitoring

Pop Culture

Influencer Research

Artist Marketing

Promotional Campaigns

Sony Music Entertainment

Global music company managing artists and royalties

About Sony Music Entertainment

Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

New York City, New YorkHeadquarters

1929Year Founded

GROWTH_EQUITY_NON_VCCompany Stage

Consumer Software, EntertainmentIndustries

5,001-10,000Employees

Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

Time off for a winter recess

Risks

AI-generated music could disrupt traditional music production and artist management.

Independent distribution platforms may reduce artists signing with major labels like Sony.

Legal battles over streaming royalties could impact Sony Music's revenue.

Differentiation

Sony Music's Artist Portal offers unique financial insights for artists' careers.

The acquisition of Cobalt Music expands Sony's influence in the Greek music market.

Sony Music's Global People Promise initiative integrates music with technology and culture.

Upsides

Collaboration with Duolingo opens new revenue streams in educational platforms.

Investment in blockchain enhances digital rights management and monetization opportunities.

Restructuring in GSA markets leads to efficient operations and innovative strategies.

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