Insights Analyst at Highwire

San Francisco, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

B2B technology, healthcare, cybersecurity, energy, sustainability, financial servicesIndustries

Requirements

2–5 years of experience in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors
Proficiency with Google Suite (Sheets, Slides), data visualization tools (Tableau or equivalent), and media monitoring software (e.g., Quid, StatSocial, SimilarWeb)
Strong passion for working with data, with confidence in translating findings into actionable recommendations
Excellent verbal and written communication skills, capable of presenting complex data clearly and persuasively
High attention to detail and organization

Responsibilities

Analyze social media, web, and traditional media data to uncover trends, opportunities, and actionable insights that guide communications and marketing strategies
Develop and execute Boolean queries to track conversations across social media and online news, identifying emerging trends and industry narratives
Create clear, engaging, and insightful visualizations and presentations using tools such as Google Sheets, Google Slides, PowerPoint, and Tableau
Evaluate content and campaign performance using analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) and provide recommendations for optimization
Conduct market and competitor analysis to inform strategic recommendations and uncover new opportunities
Utilize Excel, Quid, and AI-driven platforms to streamline data collection, analysis, and reporting processes
Partner closely with internal teams, including account leads, to ensure data-driven insights are integrated into client strategies

Skills

data analysis

social media analysis

market research

digital platforms

trend analysis

insights generation

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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