Influencer Account Manager at WITHIN

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Marketing, Influencer MarketingIndustries

Requirements

Specific knowledge and experience working in the D2C (or B2B) influencer marketing industry
Ability to pitch influencer services to prospective clients
Affiliate and/or influencer marketing experience at an agency and/or brand as a marketing operator of high-growth D2C/B2B companies
Regularly responsible for achieving ROI goals
Approaches challenges with a can-do attitude
Thrives in a collaborative, fast-paced environment
Excels being the client-facing point of contact for strategy, prioritization, and storytelling
Experience distilling client goals into specific tasks that are prioritized, executed, and measured
Strong understanding of the connection between influencer and other marketing channels
Prior experience managing an influencer marketing program with rapidly growing and established brands
Proven and detailed strategy of digital marketing platforms that coincide with influencer programs (CreatorIQ, rewardStyle, MagicLinks, Sprout Social, Impact Radius, Dash Hudson, etc.)
Able to adopt, document, and teach best practices of new partners and teammates
Experience training and coaching junior team members and building small teams that are rapidly growing (establishing new workflows, processes and objectives)
2+ years of experience in influencer management
Successful management of multi-million dollar advertising budgets
Understanding of direct mail, OTT, social (Facebook), search, display and podcasts
Exposure to different verticals/business models such as subscription

Responsibilities

Conduct higher-level strategic work including campaign ideation, establishing KPIs and budget, creative analyses and identifying learnings and insights for future initiatives
Balance strategy work with executional tasks such as talent seeding, negotiations, projections, tracking and attribution
Proactively work with clients in determining influencer opportunities that align with brand strategy for future months and quarters
Work with paid social teams to push influencer content as sponsored ads, extending client ROI
Activate stagnant partnerships and enhance existing relationships within our network through content strategy and outreach
Ensure workflow and processes are productive and efficient, adjusting when needed
Pull weekly and monthly reports to assess performance, partner activity and areas for scale and/or adjustments
Maintain relationships with the Influencer community, talent management, and agency partners
Manage 1+ junior team members
Manage multiple brands influencer programs simultaneously

Skills

Influencer Marketing

D2C Marketing

B2B Marketing

Affiliate Marketing

Campaign Strategy

KPI Management

Budgeting

Talent Negotiation

ROI Analysis

Data-Driven Insights

Social Media Trends

Team Leadership

Client Pitching

Creative Analysis

WITHIN

Integrates performance media with branded content

About WITHIN

WITHIN is a leader in the Performance Branding sector, specializing in merging performance media with branded content to help brands achieve their business and marketing goals. They offer advanced solutions such as channel strategy development, marginal bidding, attribution modeling, and lifetime value analysis. This strategic approach allows them to create personalized content at scale, making them a valuable partner for prominent brands seeking to optimize their marketing efforts.

New York City, New YorkHeadquarters

2015Year Founded

$150KTotal Funding

SEEDCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Phone/Internet Stipend

401(k) Company Match

Hybrid Work Options

Professional Development Program

Company Social Events

Risks

Increased competition from media agencies may impact Within's market share.

Rapid digital marketing evolution requires continuous investment from Within.

Economic downturns could affect Within's revenue from clients like Foot Locker.

Differentiation

Within is the only Performance Branding firm globally, enhancing its market uniqueness.

Within's role as Foot Locker's media agency highlights its industry leadership.

Within offers integrated media and personalized content solutions, setting it apart from competitors.

Upsides

Rising demand for personalized content boosts Within's growth potential.

Growing interest in integrated media strategies aligns with Within's offerings.

Performance branding trend supports Within's focus on measurable marketing outcomes.

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