Influence Director at Ogilvy

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, Advertising, MarketingIndustries

Requirements

7 years of experience in influencer marketing, digital marketing, or PR, with a focus on the beauty industry
Proven track record of leading successful influencer campaigns for major beauty, skincare, or wellness brands
Deep understanding of social media platforms, creator culture, and emerging beauty trends
Exceptional relationship-building, communication, and negotiation skills

Responsibilities

Develop and oversee the influencer marketing strategy for the brand, ensuring alignment with business goals, product launches, and cultural trends
Identify and segment key influencer tiers (macro, micro, and nano creators) to build a balanced, high-impact ecosystem
Lead and mentor a team of influencer marketing specialists and agency partners
Build authentic, long-term relationships with beauty influencers, makeup artists, dermatologists, and content creators
Oversee influencer onboarding, content briefing, contract negotiation, and performance evaluation
Champion diversity and inclusion by engaging with creators across all backgrounds, skin tones, and beauty perspectives
Lead end-to-end influencer campaigns for new product launches, brand storytelling, and social activations
Collaborate with social, PR, creative, and e-commerce teams to amplify influencer content across digital and retail touchpoints
Stay ahead of beauty trends, viral moments, and social media innovations (TikTok, Instagram, YouTube, etc.) to keep the brand culturally relevant
Define and track KPIs such as engagement rates, reach, conversions, organic, and ROI
Oversee data analysis and reporting to measure campaign effectiveness and optimize future initiatives
Manage influencer marketing budgets and ensure efficient use of resources
Serve as the internal voice of the beauty community, ensuring influencer content aligns with brand tone, aesthetics, and values
Anticipate and manage brand reputation risks associated with influencer partnerships
Collaborate with product development teams to gather influencer and community feedback that can inform innovation
Own key client relationships and projects end-to-end, making independent decisions and holding team accountable
Anticipate and resolve complex problems, manage up by bringing solutions, and develop systems that improve team efficiency
Mentor junior colleagues, champion WPP's values, and encourage a culture of continuous improvement
Act as the central point of contact for senior clients and internal stakeholders, enabling cross-functional communication and ensuring the highest quality of work

Skills

Key technologies and capabilities for this role

Influencer MarketingInfluencer StrategyCreator MarketingSocial Media CampaignsBeauty TrendsCampaign ManagementClient Relationship ManagementTeam LeadershipMentoringTrend AnalysisProduct Launches

Questions & Answers

Common questions about this position

What is the location for this Influence Director role?

The position is based in London.

Is this a full-time position, and what is the contract duration?

This is a full-time role on an initial 4-month fixed term contract.

What are the key skills required for the Influence Director role?

Key skills include developing influencer marketing strategies, building relationships with beauty influencers and creators, leading end-to-end campaigns, staying ahead of beauty trends on platforms like TikTok and Instagram, and analyzing performance.

What does the team structure look like for this position?

You will lead and mentor a team of influencer marketing specialists and agency partners, reporting into the Client Partner, and serve as a senior leader owning key client relationships.

What makes a strong candidate for this Influence Director position?

A strong candidate is dynamic, trend-savvy, with strategic leadership in influencer marketing, deep beauty industry insight, experience mentoring teams, and the ability to manage client relationships and drive high-impact campaigns.

Ogilvy

Global advertising and brand experience agency

About Ogilvy

Ogilvy operates as a global advertising, marketing, and public relations agency focused on creating and managing brand experiences. The company helps businesses establish a unique brand identity, develop engaging customer experiences, and communicate compelling brand stories. Their services include advertising campaigns, digital marketing, public relations, and brand consulting, which they offer on a project basis or through long-term contracts. Ogilvy differentiates itself from competitors by leveraging its extensive global presence and deep industry knowledge to deliver tailored marketing strategies for a diverse range of clients, including well-known brands and non-profit organizations. The goal of Ogilvy is to drive growth and brand loyalty for its clients through impactful marketing solutions.

New York City, New YorkHeadquarters

1948Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Hybrid Work Options

Risks

Increased competition from digital-first agencies offering cost-effective solutions.

The rise of in-house marketing teams reduces demand for external agency services.

Economic uncertainties and budget cuts may impact Ogilvy's revenue streams.

Differentiation

Ogilvy's global presence spans 132 offices in 83 countries, offering extensive reach.

The agency's six core capabilities provide comprehensive brand solutions for diverse client needs.

Ogilvy's legacy of iconic campaigns positions it as a leader in creative marketing.

Upsides

AI-driven marketing strategies enhance personalized campaigns and client ROI.

Short-form video content offers new storytelling opportunities on platforms like TikTok.

Ogilvy's recognition in Forbes' Best Consulting Firms list boosts its consulting credibility.

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