India PR lead at Wise

Hyderabad, Telangana, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Proven PR execution experience: Several years as a senior PR professional, ideally under a Head of Communications or PR Director, with high-quality work; bonus for fintech, banking, or payments experience
Deep India market expertise: Understanding of India's complex media ecosystem, regulatory environment, and cultural nuances, with established relationships across business media (tier-1 national to regional)
Autonomous operator: Comfortable as the sole communications person, managing everything from strategy development

Responsibilities

Develop and execute comprehensive communications plans: Build and implement integrated PR strategies for fintech, business, and consumer media, targeting Indian diaspora, growing businesses, traditional banks, and policymakers
Drive high-quality execution: Manage press release drafting, media relationship building, event coordination, and crisis response
Build the function from scratch: Establish processes, media databases, and workflows as the founding communications person in India
Cultivate strategic media relationships: Build and maintain relationships with top-tier financial and business media (e.g., Economic Times, Business Standard, Mint, emerging fintech publications)
Generate consistent media coverage: Secure regular earned media for product launches, partnerships, and thought leadership, positioning Wise as a leader in cross-border payments
Plan and execute integrated campaigns: Develop culturally relevant campaigns that resonate with audiences
Handle crisis and issues management: Lead rapid response communications during sensitive situations, coordinating with global teams
Drive performance measurement: Track and report on PR activities with clear metrics to demonstrate impact and inform planning

Skills

Key technologies and capabilities for this role

Public RelationsCommunications PlanningPR StrategyFintech CommunicationsMedia RelationsStorytellingStakeholder Engagement

Questions & Answers

Common questions about this position

Is this role remote or on-site?

The role is on-site.

What are the key responsibilities for this PR lead position?

Responsibilities include developing and executing communications plans, driving high-quality execution from press releases to crisis response, building the PR function from scratch, cultivating media relationships, generating media coverage, planning integrated campaigns, and handling crisis management.

What experience is required for this role?

The role requires being a senior Public Relations professional with a passion for high-impact storytelling and hands-on execution.

What is the company culture like at Wise?

Wise has no corporate nonsense or old-fashioned hierarchy, with individually responsible and empowered teams offering tons of guidance and support from Leads and talented colleagues.

What makes a strong candidate for this India PR lead role?

A strong candidate is a senior PR professional passionate about high-impact storytelling and hands-on execution, ready to own comms for Wise in India as the first team member in the Hyderabad hub and build the function from scratch.

Wise

Facilitates low-cost international money transfers

About Wise

Wise focuses on international money transfers, providing a low-cost alternative to traditional banks. It uses a peer-to-peer system to match transfers between users in different countries, which helps reduce fees and offers better exchange rates. Customers pay a small, transparent fee for each transaction, and Wise also offers a multi-currency account for managing funds in various currencies. The company aims to maintain high performance and reliability while ensuring transparency and trust with its users.

London, United KingdomHeadquarters

2011Year Founded

$385.5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

PTO & annual leave

Work from home flexibility

Parental leave

Medical insurance plans

Health & wellbeing discounts

Pension & retirement plans

Social events

Relocation support

Risks

Increased competition from banks integrating Swift services could challenge Wise's market share.

Regulatory scrutiny following Stenn's collapse may increase pressure on Wise.

Bitcoin's low transaction fees could attract customers away from Wise's services.

Differentiation

Wise offers a peer-to-peer system for low-cost international money transfers.

The company provides a multi-currency account for ex-pats, freelancers, and travelers.

Wise's transparent fee structure attracts customers seeking cost-effective money transfer solutions.

Upsides

Partnership with Morgan Stanley enhances Wise's cross-border settlement capabilities.

Expansion into India's remittance market presents significant growth opportunities for Wise.

API integrations offer additional revenue streams and market penetration for Wise.

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