Landed

HubSpot Marketing Specialist

Philippines

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates must possess a minimum of 3 years of experience in senior digital marketing roles, with demonstrated expertise in HubSpot and copy editing, and proficiency in building automation workflows, segmenting audiences, and analyzing campaign performance within HubSpot.

Responsibilities

The HubSpot Marketing Specialist will utilize HubSpot to build and optimize automation workflows, segment audiences, and analyze campaign performance; develop and implement comprehensive digital marketing strategies aligned with organizational objectives; manage SEO, PPC advertising, email marketing, and social media campaigns with meticulous attention to detail; craft compelling copy and edit content across various digital platforms to maximize engagement and conversion rates; collaborate with cross-functional teams to ensure seamless integration and alignment of digital marketing efforts; stay abreast of digital marketing trends and best practices, incorporating innovative strategies as needed; and produce detailed reports and presentations highlighting digital marketing performance and actionable insights for improvement.

Skills

HubSpot
Automation Workflows
Audience Segmentation
Copywriting
SEO
PPC Advertising
Email Marketing
Social Media Campaigns
Digital Marketing Strategies
Campaign Management
Content Creation
Performance Analysis
Reporting
Collaboration
Strategic Thinking

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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