Head of Vet Conferences + Events at The Farmer's Dog

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Food, Veterinary, EventsIndustries

Requirements

Oversee strategy, prioritization, and development of all conference and event-related initiatives, projects, and outcomes
Create exciting, educational, and trust-building conference activities, collaborations, events, and experiences
Own the entire approach to conferences (large and small), including rethinking booth experiences, education (e.g., owning CE tracks or booth-based), marketing, social events, and partnerships
Boost engagement and trust-building with the veterinary profession
Partner regularly with veterinarians on the team (at all levels) to ensure appropriate medical and clinical focus
Partner with growth and brand teams to provide ideal experiences for veterinary professionals
Establish best current experiences while designing, planning, and building toward future experiences
Take a holistic view of the veterinary profession to reach, engage, excite, and educate professionals at any stage of their journey with TFD (explorers, experienced users, or potential advocates)
Align to company principles: One Team (cross-functional collaboration), skeptical about everything and precious about nothing (source input, adapt quickly), consider the customer journey holistically, and execute for impact (focus on meaningful outcomes over benchmarks)

Responsibilities

Develop and lead strategy for veterinary conferences and events
Prioritize and manage all related projects and initiatives
Design and deliver best-in-class booth experiences, educational content, marketing, social events, and partnerships
Collaborate with internal teams (veterinarians, growth, brand) for aligned, medically accurate, and impactful experiences
Engage veterinary professionals across their journey to build trust, advocacy, and long-term relationships
Measure and drive impact oriented to company goals rather than industry standards

Skills

Event Strategy

Conference Management

Veterinary Engagement

Booth Design

Continuing Education

Partnership Development

Marketing

Brand Collaboration

The Farmer's Dog

Fresh, human-grade dog food delivery service

About The Farmer's Dog

The Farmer's Dog provides fresh, human-grade dog food that is delivered directly to pet owners' homes. The company focuses on creating personalized meal plans for dogs, which are prepared in the U.S. using high-quality ingredients that are free from preservatives and artificial additives. This subscription-based model allows customers to receive regular deliveries of fresh food, ensuring their pets have a healthy diet without the need for long shelf life. Unlike traditional dog food brands, The Farmer's Dog emphasizes the health benefits of its products, with many customers reporting improvements in their pets' weight, energy levels, and digestive health. The goal of The Farmer's Dog is to enhance pet health and well-being through better nutrition, while also providing convenience for pet owners.

New York City, New YorkHeadquarters

2014Year Founded

$163.5MTotal Funding

SERIES_DCompany Stage

Food & AgricultureIndustries

501-1,000Employees

Benefits

Competitive compensation & equity packages

Health, dental, & vision

Parental leave

401k

Flexible PTO

Employee discount

Risks

Rising costs of high-quality ingredients may affect competitive pricing.

Increased competition in the fresh pet food market could dilute market share.

Consumer skepticism about subscription models may lead to higher churn rates.

Differentiation

The Farmer's Dog offers fresh, human-grade dog food delivered directly to customers' doors.

Their subscription model provides personalized meal plans tailored to individual dogs' needs.

The company uses high-quality, preservative-free ingredients, setting them apart from traditional dog food.

Upsides

Growing consumer interest in personalized pet nutrition aligns with their meal plan offerings.

Partnerships with veterinary associations enhance credibility and trust among pet owners.

Increased demand for sustainable packaging can boost their eco-friendly initiatives.

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