Head of Marketing, North America at Airwallex

The Head of Marketing will own the marketing strategy and planning for the North America business, developing comprehensive B2B marketing strategies across all channels to acquire and retain customers. They will drive performance marketing by planning and executing online campaigns such as paid social, display, and SEM, and manage offline marketing campaigns including first- and third-party events. This role involves overseeing local product launches in collaboration with strategy, go-to-market, and Product Marketing teams, driving content marketing by executing a comprehensive content strategy, and optimizing CRM strategy through email marketing campaigns. Additionally, they will review and analyze marketing campaign performance, iterate based on findings, and surface customer insights to enrich understanding of buyer personas and craft resonant value propositions.