GTM Engineer
Biorender- Full Time
- Junior (1 to 2 years)
Candidates should have at least 2 years of experience in Sales Engineering, Sales Ops, or similar roles, preferably in B2B. They must possess problem-solving and project management skills, a passion for AI applications, and the ability to rapidly learn new AI technologies. Experience with outbound campaigns and demand generation using AI methodologies is required, along with hands-on CRM experience and a strong understanding of AI-first marketing and sales platforms. Strong analytical skills, data reporting experience, and proficiency with automation tools like Zapier or Make are also essential. Experience in SMB tech companies or startups is preferred.
The GTM Engineer will design effective outbound campaigns with hyper-personalization for small to medium-sized tech companies. They will manage and optimize the sales and marketing tech stack, including CRM systems like Attio. The role involves developing AI-powered lead generation channels and optimizing funnel conversion. Additionally, the engineer will monitor GTM metrics and provide actionable insights, execute rapid A/B tests using AI to accelerate testing cycles, and research, evaluate, and implement new AI tools relevant to GTM. Staying current with AI trends in GTM and sharing knowledge company-wide is also a key responsibility.
Provides people insights for customer engagement
Windfall provides insights that help organizations identify and engage potential customers across various industries, including retail, travel, finance, education, healthcare, and nonprofits. Its platform uses a wide range of data attributes and intent signals to help businesses understand key customer segments and uncover opportunities for targeted outreach. Clients can access the platform through a subscription model, which includes tools for measuring the effectiveness of their marketing campaigns. Windfall differentiates itself by offering tailored solutions for different roles within organizations, ensuring that clients can maximize their marketing efforts and drive revenue growth. The goal of Windfall is to help businesses achieve quick results and significant growth by providing accurate and meaningful insights.