Windfall

GTM Engineer

New York, New York, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
AI & Machine Learning, Consumer Software, Enterprise SoftwareIndustries

Requirements

Candidates should have at least 2 years of experience in Sales Engineering, Sales Ops, or similar roles, preferably in B2B. They must possess problem-solving and project management skills, a passion for AI applications, and the ability to rapidly learn new AI technologies. Experience with outbound campaigns and demand generation using AI methodologies is required, along with hands-on CRM experience and a strong understanding of AI-first marketing and sales platforms. Strong analytical skills, data reporting experience, and proficiency with automation tools like Zapier or Make are also essential. Experience in SMB tech companies or startups is preferred.

Responsibilities

The GTM Engineer will design effective outbound campaigns with hyper-personalization for small to medium-sized tech companies. They will manage and optimize the sales and marketing tech stack, including CRM systems like Attio. The role involves developing AI-powered lead generation channels and optimizing funnel conversion. Additionally, the engineer will monitor GTM metrics and provide actionable insights, execute rapid A/B tests using AI to accelerate testing cycles, and research, evaluate, and implement new AI tools relevant to GTM. Staying current with AI trends in GTM and sharing knowledge company-wide is also a key responsibility.

Skills

Sales Engineering
Sales Ops
CRM
AI
Problem-Solving
Project Management
Data Reporting
Automation
Zapier
Make
SMB Tech
Lead Generation
Funnel Conversion
A/B Testing

Windfall

Provides people insights for customer engagement

About Windfall

Windfall provides insights that help organizations identify and engage potential customers across various industries, including retail, travel, finance, education, healthcare, and nonprofits. Its platform uses a wide range of data attributes and intent signals to help businesses understand key customer segments and uncover opportunities for targeted outreach. Clients can access the platform through a subscription model, which includes tools for measuring the effectiveness of their marketing campaigns. Windfall differentiates itself by offering tailored solutions for different roles within organizations, ensuring that clients can maximize their marketing efforts and drive revenue growth. The goal of Windfall is to help businesses achieve quick results and significant growth by providing accurate and meaningful insights.

Key Metrics

Carlisle, MassachusettsHeadquarters
2016Year Founded
$30.3MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Enterprise SoftwareIndustries
51-200Employees

Benefits

Medical, dental, and vision
Retirement benefits
Commuter benefits
Long-term disability and life
Paid time off
Paid sick and volunteer days
Paid parental leave
Floating holidays
Stock options
Fully-stocked kitchen
Pet-friendly office
Remote-enabled

Risks

Emerging data analytics startups pose a threat to Windfall's market share.
Privacy concerns and regulatory scrutiny may impact Windfall's data collection practices.
Economic downturns could lead to reduced client spending on data analytics services.

Differentiation

Windfall offers weekly refreshed consumer financial data for precise customer insights.
The platform integrates with major systems like Microsoft Dynamics and Shopify for seamless workflows.
Windfall's solutions are tailored for diverse industries, enhancing targeted advertising and engagement.

Upsides

Growing demand for data-driven marketing boosts Windfall's market potential.
Increased interest in wealth intelligence aids Windfall's expansion in nonprofit sectors.
Rising CRM integrations enhance Windfall's value in personalized marketing efforts.

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