Growth Marketing Senior Manager, Direct Mail

Remote

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$138,000 – $150,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, FintechIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 7 years of experience in growth marketing, specifically focusing on direct mail. Proven experience in managing and optimizing direct mail campaigns for customer acquisition and retention is essential, along with experience managing monthly budgets of $500K+. Strong analytical skills, a data-driven approach to marketing, proficiency in marketing analytics platforms and direct mail tracking tools, excellent communication and interpersonal skills, and the ability to work independently and collaboratively are also required.

Responsibilities

The Growth Marketing Senior Manager will lead the direct mail strategy and execution, focusing on developing, executing, and optimizing campaigns for new customer acquisition and engagement. This includes managing end-to-end campaign execution, audience segmentation, creative development, print production, and performance tracking. Responsibilities also involve collaborating with internal teams, managing and developing direct reports, integrating direct mail into broader marketing strategies, monitoring and analyzing campaign performance, conducting A/B testing, staying updated on industry trends, managing external vendor relationships, and optimizing campaign budgets.

Skills

Direct Mail Strategy

Customer Acquisition

Campaign Execution

Audience Segmentation

Creative Development

Print Production

Demand Modeling

People Management

Analytics

Kin Insurance

Simplifies home insurance for homeowners

About Kin Insurance

Kin Insurance simplifies the home insurance experience for homeowners, especially those living in coastal areas. The company offers clear and straightforward insurance options that are easy to understand and obtain, addressing the complexities and high costs typically associated with home insurance. By providing direct-to-consumer policies, Kin eliminates the need for brokers or agents, which helps reduce costs and allows for more personalized service. This model fosters a closer relationship with clients, enhancing customer satisfaction. Kin uses technology and data to offer competitive rates and tailor coverage to meet individual homeowner needs. Their commitment to transparency and customer support is evident, with many clients saving an average of $500 when switching to Kin. The goal of Kin Insurance is to make home insurance more accessible, affordable, and customer-focused, distinguishing itself in the competitive insurance market.

Chicago, IllinoisHeadquarters

2016Year Founded

$317.1MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Medical, dental, and vision

Life & disability

Commuter benefits

401k

Education & professional development

Flexible PTO

Company provided lunch

Risks

Increased competition from insurtech companies like Lemonade and Hippo.

Potential impact of climate change on coastal areas could raise claims costs.

Regulatory challenges in new markets like Texas may complicate operations.

Differentiation

Kin Insurance offers direct-to-consumer policies, eliminating the need for brokers.

The company uses extensive property data for precise pricing and improved underwriting.

Kin focuses on coastal homeowners, providing tailored insurance solutions for high-risk areas.

Upsides

Kin's expansion into Texas taps into an underserved market with high demand.

The company achieved a $1bn valuation, securing its Unicorn status in 2023.

Kin's technology-driven model ensures competitive rates and personalized service.

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