Crypto.com

Growth Creative Copywriter

Jakarta, Jakarta, Indonesia

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Crypto & Web3Industries

Requirements

Candidates should possess 6+ years of fin-tech / blockchain content writing experience, exceptional ability to craft impactful writing, and proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns. They should have an in-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences, along with proficiency in writing for different channels and formats and capability to develop strategic copywriting approaches that align with business objectives and campaign goals. Experience working closely with cross-functional teams, such as designers, product managers, and CRM specialists, is also required, along with strong collaboration and communication skills.

Responsibilities

The Growth Creative Copywriter will create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content, and understand content writing for various ad channels such as Twitter, Facebook, Instagram, TikTok, Google, etc. They will work with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions, conduct research and conceptualize ideas to develop engaging messages for the target audience, and write content in various formats, including push notifications, emails, blogs, and other short-form and long-form digital channels. The role also involves setting the tone and driving creativity, ensuring excellence in collaboration with the Project Manager and Creative team, staying up-to-date with trending topics and news to identify content opportunities, gathering input and validating content with internal teams, ensuring consistency and quality across all written materials, taking ownership of projects from concept to delivery, aligning with brand guidelines, managing multiple projects simultaneously in a fast-paced environment, meeting deadlines with attention to detail, utilizing AI tools to develop compelling visuals and content, and adapting the tone, style, and content to each specific channel.

Skills

Fin-tech content writing
Blockchain content writing
Copywriting
Social media writing
Website writing
Email writing
Push notification writing
In-app content writing
Strategic thinking
Collaboration
Communication
Crypto knowledge
CRM content
Advertising campaigns

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Key Metrics

Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees

Benefits

Competitive compensation package.
Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you
International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.
Integration of traditional financial instruments may expose new regulatory risks.
Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.
The company integrates traditional finance with crypto through strategic acquisitions.
Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.
Growing interest in crypto-based loyalty programs enhances Visa card offerings.
Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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