Growth Business Analyst - Internship at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Mobile Gaming, TechnologyIndustries

Requirements

Currently enrolled in a relevant Masters degree program (Marketing, Business, Data Analysis, or a related field) in top business & engineering schools and looking for a 6 months end-of-studies internship
Strong analytical and quantitative skills
Basic knowledge of major advertising platforms
Understanding of the creative elements involved in user acquisition
Problem-solving mindset with the ability to identify challenges and propose solutions to optimize growth activities
Detail oriented and proactive
Speak and write English fluently
Passionate about mobile gaming

Responsibilities

Support user acquisition strategy and daily operations on a portfolio of games or apps
Take a data-led approach to understanding the performance and underlying drivers of Growth campaigns
Analyze and build new strategies to optimize performance
Conduct thorough analysis of the results and make recommendations to increase games' and apps' performance
Plan and manage user acquisition campaigns for multiple games and/or apps
Work closely with stakeholders to coordinate efforts and share feedback
Use suite of internal data & growth tools and interface with team to improve business processes continuously
Deepen Growth expertise and share best practices with other teams
Lead transversal projects to keep organization at forefront of growth innovation

Skills

User Acquisition

Data Analysis

Campaign Management

Strategic Thinking

Analytical Skills

Growth Tools

Business Processes

SQL

Excel

A/B Testing

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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