Landed

Google Search Media Buyer

Indonesia

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, Media BuyingIndustries

Requirements

Candidates should possess 3-5 years of experience running Google Ads search campaigns, a Bachelor’s degree in Marketing, Business, or a related field (preferred but not required), and a Google Ads Certification, along with a strong understanding of landing page optimization and funnel strategies.

Responsibilities

The Google Search Media Buyer will plan, launch, and optimize paid search campaigns on Google Ads with $10,000+ monthly budgets, implement keyword strategies and audience targeting, monitor performance metrics and make real-time adjustments, develop high-converting ad copy aligned with search intent, conduct A/B testing, manage budgets, prepare performance reports with actionable insights, and stay updated on Google Ads platform changes and best practices, while seamlessly working with creative, technical, and account teams to align messaging and strategy.

Skills

Google Ads
Conversion Tracking
UTM Structures
Attribution Models
Google Analytics 4
Google Tag Manager
Looker Studio
Ad Copywriting
Campaign Optimization
A/B Testing
Landing Page Optimization
Funnel Strategies

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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