Google Search Media Buyer

Position Overview

• Location Type: Remote
• Employment Type: Contract
• Salary: Not specified
• Job Type: Media Buyer
• Brief Description: We are seeking a skilled Google Search Media Buyer to plan, execute, and optimize direct response campaigns. This role requires experience managing high-budget campaigns ($10,000+ monthly) and driving high-quality leads with a focus on ROI.

Requirements

• Technical Expertise:
  • Deep knowledge of Google Ads (Search, Display is a plus)
  • Proficiency with conversion tracking setups, offline conversion imports, UTM structures, and attribution models
• Campaign Experience:
  • Proven success managing search campaigns with $10,000/month or higher spend
  • Expertise in scaling campaigns profitably across multiple verticals
• Creative and Analytical Skills:
  • Strong ad copywriting skills focused on conversion
  • Ability to analyze performance data and make informed optimization decisions
• Soft Skills:
  • Highly organized and detail-oriented
  • Strong communication skills
• Qualifications:
  • 3–5 years of experience running Google Ads search campaigns
  • Bachelor’s degree in Marketing, Business, or related field (preferred but not required)
  • Google Ads Certification is a major plus
  • Strong understanding of landing page optimization and funnel strategies
  • Experience with tools like Google Analytics 4, Google Tag Manager, and Looker Studio

Responsibilities

• Plan, launch, and optimize paid search campaigns on Google Ads with $10K+ monthly budgets.
• Implement keyword strategies, audience targeting, and bidding optimizations to drive conversions.
• Monitor performance metrics (CTR, CPA, ROAS, Conversion Rate) and make real-time adjustments.
• Develop high-converting ad copy aligned with search intent and funnel stages.
• Conduct A/B testing on ads and landing pages to improve performance.
• Manage budgets across campaigns, ensuring efficient spend and maximum ROI.
• Prepare performance reports with actionable insights and recommendations.
• Stay updated on Google Ads platform changes, new features, and best practices.

Application Instructions

• (Not specified in the job description)