Performance Marketing - Media Buyer
ElevenLabs- Full Time
- Junior (1 to 2 years)
Candidates should have 3–5 years of experience as a Media Buyer, with 1–3 years specifically managing Google Ads campaigns, a proven track record working within financial services, insurance or fintech sectors, a proficiency in Google Ads, YouTube Ads, and performance tracking tools such as Google Analytics, and the ability to comfortably manage monthly media budgets of $100,000 or more and optimize campaigns to meet CPL and CPA goals. They must also have a strong command of English and be able to work effectively in a fast-paced, fully remote team environment, along with hands-on experience with Meta Ads and adapt to Pacific Time Zone.
The Media Buyer will manage and optimize Google Ads and YouTube campaigns to meet CPL and CPA goals, collaborate with the senior media buyer to execute lead generation strategies for high-value clients, analyze campaign performance using tools like Google Analytics and adapt accordingly, oversee monthly ad spend of $100K+ across multiple accounts, and contribute to media planning and performance reporting on a regular basis.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.