Madhive

Frontend Engineer

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Advertising Technology, SoftwareIndustries

Requirements

Candidates should have experience in frontend software engineering with a track record of delivering production-ready applications. A Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent work experience is required. Proficiency in HTML, CSS, JavaScript, and React is essential, along with an understanding of frontend build tools, package managers, and CI/CD pipelines. Strong problem-solving skills, effective communication abilities, and a passion for building intuitive user interfaces are also necessary. Experience with TypeScript, frontend testing frameworks like Playwright, REST API interaction patterns, and design systems are considered advantageous.

Responsibilities

The Frontend Engineer will develop and maintain scalable, high-performance frontend solutions, writing clean, maintainable, and well-documented code. They will collaborate with backend engineers, UI/UX designers, and product managers to build user-friendly applications, and participate in code reviews to ensure quality. Responsibilities include optimizing frontend performance, implementing UI/UX best practices, contributing to frontend architecture evolution, and troubleshooting frontend issues. The role also involves staying updated on emerging frontend technologies and advocating for improvements.

Skills

Frontend development
UI/UX
JavaScript
HTML
CSS
React
Vue.js
Angular
Performance optimization
Debugging
Code reviews
API integration

Madhive

Programmatic advertising for Connected TV campaigns

About Madhive

MadHive focuses on programmatic advertising in the Connected TV (CTV) space, providing tools for clients to plan, execute, and measure their TV ad campaigns. Its platform includes features for performance prediction, custom reporting, and audience targeting across Over-The-Top (OTT) markets in the U.S. What sets MadHive apart is its decisioning engine and data mapping capabilities, which allow for precise targeting in 210 domestic Designated Market Areas (DMAs). The company's goal is to improve the efficiency and effectiveness of TV advertising through advanced technology.

New York City, New YorkHeadquarters
2016Year Founded
$298MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees

Risks

Competition from established CTV players like Roku and Amazon could pressure MadHive's market share.
Rapid evolution of privacy regulations may increase MadHive's operational costs.
Reliance on third-party data providers poses risks if partnerships face disruptions.

Differentiation

MadHive integrates secure blockchain technology for privacy-focused advertising solutions.
The platform covers 100% of OTT markets across 210 US DMAs.
MadHive offers customizable solutions, allowing clients to use their own data and systems.

Upsides

Increased demand for privacy-focused advertising aligns with MadHive's blockchain integration.
The rise of cross-platform measurement tools complements MadHive's customer intent data capabilities.
The shift towards programmatic advertising in CTV benefits MadHive's comprehensive solutions.

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