Freelance Content Creator at Thesis

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Part TimeJob Type

UnknownVisa

Health and Wellness, Nootropics, ADHD SupportIndustries

Requirements

Deeply understands the ADHD community with authenticity as the foundation
Generates ideas that cut through the noise and resonate with the ADHD community
Executes independently from concept to final edit, with support from in-house creative team when needed
Shows up on camera as a recognizable face of the brand that the community trusts
Brings own POV, style, and attention to detail in every piece of content
Comfortable with branded paid ad creative leveraging their content
Lives on TikTok and Instagram, understands internet culture
Bachelor's degree in Marketing, Communications, Media, Film, or related field (or equivalent experience)
Proven experience creating content for brands, agencies, or personal audiences across TikTok, Instagram, YouTube
Strong storytelling skills and ability to craft narratives that resonate and convert
Proficiency in relevant skills (e.g., content production tools, implied from context)

Responsibilities

Produce high-volume content across Instagram and TikTok with consistent weekly output
Script and produce lo-fi TikTok/Instagram Reels aligning with content pillars
Create compelling interview-style content (street interviews) with real people in the ADHD community
Own the process of finding and engaging audience in unique, unexpected ways
Ideate series that feel contrarian and authentic to the brand
Write captions, hooks, and in-video text capturing the brand voice
Translate complex ADHD/medication concepts into relatable, entertaining content
Understand nuance of humor, cultural moments, and when to engage
Shoot and edit content using phone/lightweight setups
Rapidly iterate on performance: scale winners, kill losers, test new concepts
Brief editing requests to the team timely and efficiently
Create content frameworks that can be replicated and scaled
Stay plugged into ADHD community conversations, memes, discourse
Audit Reddit, Facebook groups, ad comments for authentic pain points
Track wellness/health brand trends, broader cultural/social trends

Skills

Key technologies and capabilities for this role

Content CreationVideo ProductionVideo EditingTikTokInstagramOn-Camera TalentSocial Media ContentConcept Development

Questions & Answers

Common questions about this position

Is this a remote freelance position?

This information is not specified in the job description.

What are the non-negotiable requirements for this role?

Non-negotiables include deeply understanding the ADHD community, generating resonant ideas, executing independently from concept to edit, showing up on camera as a trusted brand face, bringing personal POV and style, and comfort with branded paid ad creative.

What is the company culture like at Thesis?

Thesis is a small, focused team that is contrarian by necessity, emphasizing honesty, specificity, and authenticity for the ADHD community, with a loyal audience and plans to scale in 2026.

What compensation or pay is offered for this freelance role?

This information is not specified in the job description.

What makes a strong candidate for this content creator role?

A strong candidate deeply understands the ADHD community, lives on TikTok and Instagram, can independently handle concepting, shooting, editing, and on-camera performance for lo-fi authentic content, and brings a unique POV that resonates.

Thesis

Personalized nootropic supplements for cognitive enhancement

About Thesis

Thesis specializes in creating personalized nootropic supplements aimed at enhancing cognitive functions like memory, creativity, and motivation. Their products work by offering custom blends tailored to individual goals and lifestyles, which users can discover through an online quiz. After taking the quiz, customers receive a starter kit with four different nootropic blends to sample over a month, allowing them to find the blend that best suits their needs. Additionally, users have the option to consult with wellness coaches and nootropic experts to further refine their choices. Thesis stands out from competitors by focusing on high-quality, rigorously tested ingredients sourced from the USA, including functional mushrooms and choline sources. The company's goal is to help health-conscious individuals, such as students, professionals, and athletes, optimize their brain performance through effective and safe cognitive enhancement.

New York City, New YorkHeadquarters

2017Year Founded

$13.3MTotal Funding

SERIES_ACompany Stage

Healthcare, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Flexible Work Hours

Unlimited Paid Time Off

Hybrid Work Options

Wellness Program

Company Equity

Professional Development Budget

Risks

Increased competition from established brands could dilute Thesis's market share.

Potential regulatory scrutiny may lead to higher operational costs for Thesis.

Supply chain disruptions could affect the availability of key ingredients for Thesis.

Differentiation

Thesis offers personalized nootropic supplements tailored to individual brain chemistry.

The company uses high-quality, USA-sourced ingredients like functional mushrooms and choline.

Thesis provides wellness coaching to optimize cognitive enhancement for each customer.

Upsides

Growing interest in personalized health solutions boosts demand for Thesis's products.

The global nootropics market is projected to grow at a 12.5% CAGR until 2030.

Subscription-based models in health and wellness are seeing increased consumer adoption.

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