Senior Product Marketing Manager - Fixed-term contract - Video Games
Keywords StudiosSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, Mobile GamingIndustries
Requirements
- 8年以上游戏开发从业经验，3年以上核心制作人/产品负责人角色经验，深耕手机休闲游戏领域。
- 拥有三消、叠消、合并消除等休闲游戏的成功项目经验，曾主导或深度参与过知名相关产品的开发与运营。
- 曾参与至少一款休闲游戏从初代或二代产品向第三代产品的升级迭代过程，对不同代际产品的特征演进、功能创新和用户期待有深入理解。
- 出色的项目管理和统筹能力，能够主导产品从0到1的立项研发直至1到N的版本演进和LiveOps运营，全程对产品质量和进度负责，熟悉敏捷开发流程。
- 深刻理解海外移动游戏市场的用户获取渠道和产品增长机制，熟悉买量投放、市场营销和商业化策略，具备数据驱动的思维方式，善于通过A/B测试和用户数据指导产品迭代。
- 优秀的沟通协调能力，能够在产品、研发与运营等不同部门之间架起桥梁，并与用户获取、发行、营销、商业化等职能团队紧密协作。
- 出色的领导管理才能和人际沟通技巧，善于发掘和培养人才，曾经成功组建并管理过不少于10人的跨职能游戏开发或运营团队，能够在多元文化环境中工作。
Responsibilities
- 主导休闲消除类游戏产品的整体方向和愿景，制定清晰的产品路线图和升级战略，确保从0到1的创意落地以及从1到N的持续迭代增长，实现产品代际跃升。
- 搭建并优化游戏研发管线，制定开发里程碑和进度计划，协调策划、美术、程序等各职能团队高效协作，建立跨团队的沟通机制和流程，保证信息通畅和决策高效，按时高质地完成开发目标。
- 密切与用户获取（UA）、市场发行、数据分析和商业化团队合作，根据海外市场的买量策略和增长机制及时调整产品方向，结合市场反馈和数据洞察，制定游戏运营活动、付费策略和功能更新计划，推动产品持续增长与长期留存。
- 招募、组建并管理游戏核心研发团队，包括策划、美术、技术等关键岗位人才，营造富有创意和执行力的团队文化，指导和激励团队成员成长，优化团队分工和沟通，以10人以上规模团队为单位高效产出精品内容。
- 把控游戏开发的关键里程碑和最终质量，对产品的品质、进度和预算负责，及时识别和解决项目风险和瓶颈，确保产品按计划上线并达到预期的用户满意度和商业目标。
- 根据项目需要，主导或参与与海外合作伙伴工作室的联合开发和外包管理，确保跨文化团队在同一目标下协同工作、交付高质量内容。
Skills
Game Development
Project Management
Agile Development
Team Leadership
Match-3 Games
Merge Games
LiveOps
User Acquisition
Data Analysis
A/B Testing
Mobile Games
Casual Games
Product Roadmap
Cross-Functional Collaboration
Overseas Markets
Tencent
Internet platform for social, gaming, fintech
About Tencent
Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.
Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees
Benefits
Professional Development Budget
Risks
Tencent's addition to the US blacklist may affect its operations and partnerships.
Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.
Investment in blockchain exposes Tencent to volatile regulatory environments.
Differentiation
Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.
Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.
Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.
Upsides
Tencent's investment in blockchain technology could enhance its fintech and cloud services.
The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.
Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.
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