Events Manager – Away From Home at J.M. Smucker

Orrville, Ohio, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food and Beverage, Consumer GoodsIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of experience in corporate events, trade shows, or experiential marketing
Strong project management skills with the ability to juggle multiple events simultaneously
Experience developing long-range event strategies as a part of broader marketing plans
Proven experience managing budgets and vendor relationships
Exceptional communication, organizational, and problem-solving skills
Ability to travel as needed (20–30% depending on event schedule)

Responsibilities

Continuously review best-in-class events strategies & activations across competitive landscape and beyond; identify implications for AFH and form recommendations
Create and socialize a progressively advancing, 3-year events strategy for AFH, defining clear goals, priorities, and success metrics; gain alignment across sales, marketing, and operations leaders and peers
Create and socialize the annual events plan, encompassing all AFH events – internal & external
Develop and manage annual AFH events budget - including forecasting, tracking, and reporting on spend
Negotiate vendor contracts to maximize investment and quality of service offering
Lead individual AFH event planning & execution: coordinate with AFH Sales & Marketing peer group to define goals, objectives, priorities, and communications plan
Coordinate cross-functional vendors and agency partners to develop & execute event logistics, content development, booth/asset design, in-show activations, pre-/post-show activities, and more
Ensure events are on-brand, deliver a seamless experience, and engage target audiences based on event objectives
Measure and analyze event performance, providing insights and recommendations for continuous improvement
Serve as the central point of contact for all event-related initiatives for AFH
Manage relationships with external partners – vendors, venues, agencies, & production companies
Coach and guide internal teams on event best practices to set clear expectations, ensure consistency, and maximize impact