Event Marketing Associate at Via

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Transportation, TechnologyIndustries

Requirements

Minimum of 1-2 years of event experience, including planning and executing events (bonus for tradeshow coordination)
Detail-oriented organizer who excels at tracking logistics, deadlines, and materials to ensure smooth event execution and staying ahead of deadlines
Proactive problem solver who anticipates challenges and takes initiative to address them
Data-driven marketer who understands the importance of clean, structured data for effective event outreach and reporting
Strong communicator who coordinates clearly and professionally with vendors, sales teams, and drafts speaking proposals
Adaptable team player who thrives in a fast-paced environment and shifts priorities as needed
Excellent prioritizer who manages time and resources efficiently, focusing on high-impact projects without sacrificing quality

Responsibilities

Manage event logistics, including coordinating booth registrations, swag, shipping, and logistics for trade shows, conferences, and brand activations
Optimize lead management by scrubbing, formatting, and uploading contact lists, ensuring accurate CRM and campaign tracking in Salesforce and Hubspot
Research industry opportunities, identifying relevant conferences, speaking engagements, awards, and partnership opportunities to boost Via’s presence
Support strategic event planning by assisting in venue research, vendor coordination, and execution of large-scale events like summits and workshops
Leverage data for insights by tracking event performance, analyzing engagement, and refining strategies for future activations

Skills

Key technologies and capabilities for this role

SalesforceHubSpotEvent LogisticsEvent PlanningTrade ShowsLead ManagementCRMData AnalysisVendor CoordinationMarket Research

Questions & Answers

Common questions about this position

What is the salary for the Event Marketing Associate position?

Final salary will be determined by the candidate’s experience, knowledge, and skills, and the reflected salary does not include equity or variable pay.

Is this Event Marketing Associate role remote or office-based?

This information is not specified in the job description.

What skills are required for the Event Marketing Associate role?

Required skills include 1-2 years of event experience, detail-oriented organization, proactive problem-solving, data-driven marketing with CRM experience like Salesforce and Hubspot, strong communication, adaptability, and excellent prioritization.

What is the team structure like for this position?

You'll be part of the Partner Marketing team, collaborating with teams across demand generation, sales, and content to streamline operations.

What makes a strong candidate for the Event Marketing Associate role?

Strong candidates have 1-2 years of event experience, especially with tradeshows, excel at logistics and deadlines, proactively solve problems, manage data in tools like Salesforce and Hubspot, communicate professionally, adapt to fast-paced environments, and prioritize high-impact projects.

Via

Digital transportation solutions and network optimization

About Via

Via improves transportation systems by creating efficient digital networks for various clients, including urban and rural residents, corporate employees, students, and patients. Their TransitTech technology offers flexible mobility solutions that enhance convenience and efficiency while reducing costs, especially in student transit. Via also provides planning and scheduling services through their Remix platform, along with the Citymapper for Cities app, which offers insights to strengthen transit networks. The company's goal is to leverage digital technology to enhance transportation efficiency and improve the overall rider experience.

New York City, New YorkHeadquarters

2012Year Founded

$862.9MTotal Funding

LATE_VCCompany Stage

Automotive & Transportation, Consulting, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive salaries and equity packages.

Health and wellness benefits.

Local volunteer opportunities.

Support for all new parents.

Learning opportunities through our Via-Versity.

Employee Resource Groups.

Risks

Increased competition from AI-integrated transit solutions could challenge Via's market position.

Potential regulatory scrutiny may complicate Via's acquisition of Citymapper.

Expansion in underserved zones may face logistical challenges or community pushback.

Differentiation

Via transforms rigid transit systems into dynamic, on-demand networks.

Via's TransitTech serves diverse clients, from urban dwellers to rural residents.

Via's Citymapper for Cities app provides comprehensive passenger insights.

Upsides

Via's partnership with King County Metro addresses first- and last-mile transit needs.

Microtransit pilot programs with Summit County highlight Via's innovative solutions.

Via's potential acquisition of Citymapper could enhance its Mobility as a Service offerings.

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