Content Specialist - AEO & SEO
Kraken$86,000 - $134,000/year
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Travel, HospitalityIndustries
Requirements
- Detail-oriented, data-driven, and curious
- Familiar with the basics of SEO and have used SEO tools before (bonus for Ahrefs, GSC, or Screaming Frog)
- Strong communicator with the ability to write clearly and concisely
- Willing to roll up their sleeves, test ideas, and learn rapidly
- Excited about joining a team with a startup mindset and global impact
- Ability to work in a hybrid role in Franklin, TN, with a minimum of three in-person days per week
Responsibilities
- Prioritize SEO content initiatives using KOB (Keyword Opposition to Benefit) analysis
- Conduct keyword research using tools such as Ahrefs and Answer The Public
- Update and optimize existing content to improve rankings, traffic, and conversions
- Assist in content briefs and outlines that guide freelance writers and internal content teams
- Recruit and manage freelance writers through platforms like WriterAccess and Upwork
- Use industry-leading tools including Ahrefs, Google Search Console, Screaming Frog, and more
- Perform on-page audits and technical reviews, flagging and fixing issues related to crawlability, site structure, internal linking, and metadata
- Collaborate closely with content, design, and development teams to implement SEO best practices
- Track performance of SEO efforts using internal reports, Google Analytics, and SEO reporting tools
- Experiment with emerging SEO trends, AI-driven content tools, and growth hacks
- Document and refine SEO processes for scalability and repeatability
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the work arrangement for this role?
This is a hybrid role based in the Cool Springs (Franklin, TN) office, requiring a minimum of three in-person days per week, with occasional remote work possible.
What skills are required for the Entry Level SEO Strategist position?
Candidates should be detail-oriented, data-driven, and curious, familiar with the basics of SEO and SEO tools (bonus for Ahrefs, GSC, or Screaming Frog), strong communicators who write clearly, and willing to roll up sleeves, test ideas, and learn rapidly.
What is the company culture like at Vacasa for this role?
The team operates with the speed and creativity of a startup in a fast-paced, agile environment, emphasizing strong in-person culture, close collaboration, and a startup mindset with global impact.
What benefits are offered for this position?
The role provides access to enterprise SEO tools and training, along with the opportunity to work with a nationally recognized brand.
What makes a strong candidate for this Entry Level SEO Strategist role?
Strong candidates are hungry to learn, comfortable getting into the weeds, excited about making an impact on a massive brand, and thrive in a fast-paced startup-like environment while working side-by-side with a successful entrepreneur.
Vacasa
Vacation rental management and property services
About Vacasa
Vacasa operates in the vacation rental market, providing property management services to homeowners and travelers. The company manages vacation rental properties for homeowners, taking care of marketing, booking, cleaning, and maintenance to help them maximize their rental income. Vacasa uses technology to optimize pricing and streamline operations, which helps ensure high occupancy rates and positive guest experiences. Unlike many competitors, Vacasa also offers additional services such as interior design and real estate brokerage, enhancing support for property owners. The goal of Vacasa is to deliver strong financial returns for homeowners while creating memorable stays for guests.
Portland, OregonHeadquarters
2009Year Founded
$617.2MTotal Funding
IPOCompany Stage
Enterprise Software, Real EstateIndustries
1,001-5,000Employees