Entry Level SEO Strategist at Vacasa

Franklin, Tennessee, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Travel, HospitalityIndustries

Requirements

Detail-oriented, data-driven, and curious
Familiar with the basics of SEO and have used SEO tools before (bonus for Ahrefs, GSC, or Screaming Frog)
Strong communicator with the ability to write clearly and concisely
Willing to roll up their sleeves, test ideas, and learn rapidly
Excited about joining a team with a startup mindset and global impact
Ability to work in a hybrid role in Franklin, TN, with a minimum of three in-person days per week

Responsibilities

Prioritize SEO content initiatives using KOB (Keyword Opposition to Benefit) analysis
Conduct keyword research using tools such as Ahrefs and Answer The Public
Update and optimize existing content to improve rankings, traffic, and conversions
Assist in content briefs and outlines that guide freelance writers and internal content teams
Recruit and manage freelance writers through platforms like WriterAccess and Upwork
Use industry-leading tools including Ahrefs, Google Search Console, Screaming Frog, and more
Perform on-page audits and technical reviews, flagging and fixing issues related to crawlability, site structure, internal linking, and metadata
Collaborate closely with content, design, and development teams to implement SEO best practices
Track performance of SEO efforts using internal reports, Google Analytics, and SEO reporting tools
Experiment with emerging SEO trends, AI-driven content tools, and growth hacks
Document and refine SEO processes for scalability and repeatability

Skills

Ahrefs

Answer The Public

Google Search Console

Screaming Frog

Google Analytics

Keyword Research

On-Page SEO

Technical SEO

Content Optimization

SEO Strategy

Vacasa

Vacation rental management and property services

About Vacasa

Vacasa operates in the vacation rental market, providing property management services to homeowners and travelers. The company manages vacation rental properties for homeowners, taking care of marketing, booking, cleaning, and maintenance to help them maximize their rental income. Vacasa uses technology to optimize pricing and streamline operations, which helps ensure high occupancy rates and positive guest experiences. Unlike many competitors, Vacasa also offers additional services such as interior design and real estate brokerage, enhancing support for property owners. The goal of Vacasa is to deliver strong financial returns for homeowners while creating memorable stays for guests.

Portland, OregonHeadquarters

2009Year Founded

$617.2MTotal Funding

IPOCompany Stage

Enterprise Software, Real EstateIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Sick Leave

Risks

Increased competition from Airbnb could impact Vacasa's market share.

Merger with Casago may lead to integration challenges affecting service delivery.

Issuance of $30 million notes may increase financial leverage and obligations.

Differentiation

Vacasa uses AI-driven tools for dynamic pricing and operational efficiency.

The company offers comprehensive property management, including marketing, booking, and maintenance.

Vacasa provides additional services like interior design and real estate brokerage.

Upsides

Increased demand for vacation rentals due to safer, private accommodations during the pandemic.

Growing interest in sustainable rentals attracts environmentally conscious travelers to Vacasa.

The rise of 'workcations' allows Vacasa to market longer stays to remote workers.

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