Senior Email Marketing Manager
Everyday RobotsSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
FinTech, SaaSIndustries
Requirements
- 3–5+ years in email marketing or automation, ideally in B2B/SaaS
- Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise
- Strong understanding of full marketing and sales funnels
- Skilled in data analysis and trend identification; Google Analytics experience preferred
- Excellent copywriting and editing focused on conversions
- HTML/CSS knowledge for email customization highly valued
- Organized project manager, able to handle multiple tasks independently
- CRM experience (Salesforce)
- Certified in HubSpot, Marketo, or similar
- Industry background in Payments, SaaS, or FinTech
Responsibilities
- Develop and execute a comprehensive email marketing strategy aligned with business goals
- Map customer journeys and identify key touchpoints for automated and targeted communication
- Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness
- Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions
- Manage full-funnel email programs: TOFU (promote content to attract and capture new leads), MOFU (nurture MQLs with case studies, product info, and demo offers), BOFU (create targeted campaigns to drive conversions and sales conversations)
- Develop customer marketing programs for onboarding, feature adoption, upsell/cross-sell, and retention
- Maintain database health, develop segmentation strategies, and leverage personalization for engagement
- Continuously test subject lines, copy, CTAs, send times, and design to improve performance (A/B testing & optimization)
- Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy (analytics & reporting)
- Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc. (operations & compliance)
- Partner with content, product marketing, and sales teams to ensure cohesive messaging (collaboration)
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Email Marketing Manager role?
Candidates need 3–5+ years in email marketing or automation, ideally in B2B/SaaS, along with proficiency in major platforms like HubSpot, Marketo, Pardot, or ActiveCampaign.
What key skills are needed to succeed in this position?
Essential skills include mapping customer journeys, audience segmentation, A/B testing, turning data into insights, and managing marketing automation platforms.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
What makes a strong candidate for this Email Marketing Manager position?
A strong candidate is data-driven and creative, with experience designing lead nurturing programs, demand generation campaigns, full-funnel management, and customer communications in a B2B/SaaS environment.
Versapay
Automates accounts receivable processes for businesses
About Versapay
VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.
Toronto, CanadaHeadquarters
2006Year Founded
$18.7MTotal Funding
IPOCompany Stage
Enterprise Software, FintechIndustries
201-500Employees
