Education Marketing Manager Kyrgyzstan at Binance

Bishkek, Bishkek, Kyrgyzstan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, EducationIndustries

Requirements

Minimum 2 years of relevant experience in marketing or the educational sector
Proven track record in building, managing, and scaling educational programs or projects
Strong knowledge of the crypto industry, its products, and adoption dynamics
Bilingual English/Kyrgyz to coordinate with overseas partners and stakeholders
Based in Kyrgyzstan
Strong analytical and project management skills, with the ability to drive initiatives end-to-end
Experience working with governmental bodies or educational institutions, preferably within Central Asia
Excellent communication and stakeholder management skills, with the ability to build partnerships at different levels

Responsibilities

Full ownership of educational initiatives in Kyrgyzstan — from ideation and planning to execution and performance evaluation
Develop and scale educational programs tailored to the Kyrgyz market, aligned with Binance’s strategic priorities
Collaborate closely with the Ministry of Education and other governmental and academic institutions to establish and deliver long-term educational projects
Plan, organize, and execute both offline and online educational events (roadshows, student programs, crypto schools, webinars)
Manage the local marketing budget for educational initiatives with a strong focus on ROI and efficiency
Engage with stakeholders such as universities, schools, student organizations, and partners to maximize outreach and impact
Own analytics and reporting — track the effectiveness of educational campaigns, prepare reports, and optimize initiatives based on data-driven insights
Governmental and institutional relationship management
Strong project management skills — ability to independently run multiple initiatives in parallel and deliver high-quality outcomes on time

Skills

Key technologies and capabilities for this role

Marketing CampaignsCommunity BuildingEvent PlanningBudget ManagementROI AnalysisAnalyticsStakeholder EngagementEducational ProgramsWebinarsRoadshows

Questions & Answers

Common questions about this position

Is this role remote or onsite?

The position offers full-time employment that can be either onsite or remote.

What experience is required for this role?

Minimum 2 years of relevant experience in marketing or the educational sector is required, along with a proven track record in building, managing, and scaling educational programs or projects.

What language skills are needed?

Bilingual English/Kyrgyz is required to coordinate with overseas partners and stakeholders.

Where must the candidate be based?

Candidates must be based in Kyrgyzstan.

What makes a strong candidate for this position?

A strong candidate has experience working with governmental bodies or educational institutions in Central Asia, strong analytical and project management skills, and excellent communication and stakeholder management skills.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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