Director, Web & Design at Snyk

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, AI, Software DevelopmentIndustries

Requirements

10+ years of experience in digital marketing, web strategy, or design, ideally within B2B tech, SaaS, or AI-centric companies
Proven success leading web and brand transformations, particularly during periods of strategic pivot or rebranding
Strong understanding of user experience, conversion optimization, SEO, and web technologies/CMS platforms (e.g., Webflow, WordPress)
Experience managing creative and technical web teams
Ability to translate complex technical or product narratives (e.g., AI, security, developer tools) into accessible digital experiences
Track record of building scalable processes, frameworks, and systems
Exceptional communication and stakeholder management skills, with the ability to influence across Marketing, Product, and Executive teams
A portfolio or examples demonstrating successful leadership of high-impact web and brand work

Responsibilities

Own and Evolve the Web Strategy: Lead the vision and roadmap for our web properties, ensuring alignment with company priorities, our AI transformation, and user needs
Drive Brand Transformation: Partner with the Marketing SVP to evolve our brand identity, ensuring it remains consistent, differentiated, and relevant in the rapidly changing AI market
Lead High-Performing Teams: Build, coach, and grow a multidisciplinary team spanning web and design. Foster a culture of creativity, accountability, and data-informed experimentation
Align Cross-Functional Efforts: Collaborate with Product Marketing, Communications, and Sales to ensure the web reflects our go-to-market strategy and functions as a high-performing growth engine
Deliver Scalable Design Systems: Oversee the development of scalable design systems to enable efficiency, brand consistency, and speed across teams
Leverage Insights to Guide Strategy: Define and own core KPIs for web performance. Use insights to inform continuous optimization and report impact to executives and stakeholders
Enable AI-Centric Positioning: Translate the company’s AI strategy into compelling digital storytelling, developing web experiences that position us as a category-defining player
Own External Partnerships: Manage relationships with external agencies, vendors, and freelancers to scale impact as needed

Skills

Key technologies and capabilities for this role

Web StrategyDesign SystemsBrand EvolutionVisual DesignStorytellingDigital EcosystemRoadmap PlanningCross-functional CollaborationAI PositioningBrand Identity

Questions & Answers

Common questions about this position

What is the salary for the Director, Web & Design position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

The role requires extensive experience in web strategy, design systems, brand evolution, and compelling storytelling, particularly during major platform or brand pivots, along with strategic thinking and hands-on leadership.

What is the company culture like at Snyk?

Snyk builds on values of One Team, Care Deeply, Customer Centric, and Forward Thinking, fostering a driven, supportive environment that's always one step ahead.

What makes a strong candidate for this Director position?

A strong candidate is a visionary strategic thinker and hands-on leader with proven experience leading multidisciplinary teams through brand pivots, web strategy, and AI-centric storytelling, while collaborating cross-functionally.

Snyk

Cybersecurity for open source software vulnerabilities

About Snyk

Snyk specializes in cybersecurity for software-driven businesses, focusing on open source security. Its platform helps developers identify and fix vulnerabilities in their code through a dependency scanner that detects issues in open source dependencies and container images. Snyk stands out by integrating seamlessly into existing development workflows, allowing for quick development without sacrificing security. The company's goal is to enable businesses to develop software rapidly while ensuring it remains secure and compliant.

Boston, MassachusettsHeadquarters

2015Year Founded

$1,545.7MTotal Funding

LATE_VCCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Health Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Risks

Delaying IPO may lead to investor impatience and confidence issues.

Integration challenges from multiple acquisitions could distract from core operations.

Workforce reduction by 10% might impact morale and innovation.

Differentiation

Snyk's developer-first approach integrates security seamlessly into development workflows.

The platform's focus on open source security addresses a critical market need.

Snyk's comprehensive toolset supports both small startups and large enterprises.

Upsides

Snyk's ARR reached $300 million, indicating strong financial growth.

Strategic acquisitions like DeepCode enhance Snyk's product offerings and revenue.

Partnerships with AWS expand Snyk's integration capabilities and market reach.

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