Director, Public Relations at MaintainX

Montréal, Québec, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Industrial, IoT, SaaSIndustries

Requirements

8+ years of public relations experience (in-house or agency)
Background in manufacturing or other industrial sectors (highly preferred)
Exceptional strategic writing skills—crafting corporate messages, standby statements, executive talking points, and briefing materials—and produce high-quality content independently
Think creatively and implement innovative communication platforms and tools, including leading-edge PR strategies
Strong press relationships and an active media network
Present confidently with meticulous attention to detail
Respond to crises and challenging situations quickly and professionally
Thrive in a fast-paced environment
Stay at the forefront of how AI is reshaping the media landscape and apply those insights to strategy, pitching, and measurement
Working knowledge of Muck Rack (preferred)

Responsibilities

Build and maintain trusted relationships with top-tier business, trade, and industry media to advance awareness, reputation, and our corporate narrative
Lead earned and paid media programs—including media sponsorships—that reinforce corporate reputation and brand positioning
Build executive visibility: create thought-leadership platforms and provide strategic counsel on speaking engagements, panels, and awards to align with corporate priorities and amplify key messages
Develop clear, accessible media materials (press releases, key messages, and talking points) tailored to audience needs
Deliver media training and coaching to executives, preparing them to engage confidently and effectively in media and public forums
Collaborate with product, HR, partnerships, and marketing to ensure cohesive messaging and maximize media opportunities
Plan and lead communications and media strategy for product launches, key events, and milestone announcements
Measure and report weekly and quarterly PR performance; use data-driven insights and external benchmarking to refine strategy for reach, engagement, and reputational impact
Test emerging technologies and continually experiment with AI to streamline workflows, improve efficiency, and increase the accuracy of data, metrics, and reporting

Skills

Key technologies and capabilities for this role

Public RelationsMedia RelationsEarned MediaPaid MediaThought LeadershipPress ReleasesMedia TrainingStrategic CommunicationsExecutive VisibilityCorporate Narrative

Questions & Answers

Common questions about this position

What experience level is required for the Director of Public Relations role?

Candidates need 8+ years of public relations experience, either in-house or at an agency, with a background in manufacturing or other industrial sectors highly preferred.

What are the key responsibilities of the Director of Public Relations?

Responsibilities include building media relationships, leading earned and paid media programs, developing executive visibility through thought-leadership, creating media materials, delivering training, collaborating across teams, planning strategies for launches and events, measuring PR performance, and experimenting with AI technologies.

What skills make someone an ideal candidate for this position?

Ideal candidates have exceptional strategic writing skills, creative thinking for innovative PR strategies, strong press relationships, confident presentation abilities, and meticulous attention to detail, including crisis response.

Is a background in specific industries preferred?

A background in manufacturing or other industrial sectors is highly preferred.

What is the compensation for this role?

This information is not specified in the job description.

MaintainX

SaaS platform for maintenance management

About MaintainX

MaintainX provides a digital platform designed for maintenance and operations management, primarily targeting industrial clients in sectors like manufacturing and food and beverage. The platform operates as a software-as-a-service (SaaS) solution, enabling businesses to track both reactive maintenance, which addresses issues as they arise, and preventive maintenance, which involves regular checks to avoid problems. MaintainX enhances operational efficiency by incorporating artificial intelligence for tasks such as real-time inventory management and asset management. Unlike many competitors, MaintainX offers an open API for easy integration with existing systems and provides educational resources through its Academy to help clients fully utilize the platform. The company's goal is to drive digital transformation in maintenance and operations, improving productivity and reducing manual work for its users.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$90.3MTotal Funding

SERIES_CCompany Stage

Industrial & Manufacturing, Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Company Equity

Stock Options

Risks

Emerging startups with similar SaaS solutions could erode MaintainX's market share.

Rapid technological advancements may strain MaintainX's resources to stay competitive.

Economic downturns in key industries could reduce spending on maintenance software.

Differentiation

MaintainX offers a comprehensive IoT-enabled maintenance platform for industrial teams.

The platform integrates AI to enhance predictive maintenance and operational efficiency.

MaintainX provides an open API for seamless integration with existing business systems.

Upsides

MaintainX raised $50M in Series C funding, boosting its growth potential.

The trend towards predictive maintenance aligns with MaintainX's AI-powered features.

Increased IoT adoption in industries drives demand for MaintainX's solutions.

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