Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, MarketingIndustries
Requirements
- 8+ years of experience in product management, digital commerce, or SaaS growth roles
- Proven track record of delivering product roadmaps that drive measurable improvements in customer acquisition
- Strong expertise in conversion rate optimization, A/B testing, and digital user journeys
- Experience working with cross-functional partners in Marketing, Product, and Engineering
- Data-driven mindset with the ability to translate insights into product strategy
- Exceptional leadership, communication, and stakeholder management skills
- 5 years of people management experience
- Familiarity with experimentation platforms, analytics tools, and CMS/commerce systems (a plus)
Responsibilities
- Define and own the product roadmap for the Constant Contact web-to-product funnel, including trial signup, pricing experimentation, account creation, and mid-market flows
- Partner with Growth, Product, lifecycle marketing and Product Marketing to align roadmap priorities with acquisition and conversion goals
- Drive experimentation and testing to validate hypotheses and accelerate funnel performance
- Collaborate with Engineering, Design, and Analytics to deliver features and experiences that reduce friction and increase conversion
- Champion a mobile-first approach to ensure our experiences meet the expectations of today’s small businesses
- Establish and track KPIs such as visitor-to-trial conversion, trial-to-paid conversion, and incremental adds
- Act as a bridge across Growth and Product, fostering alignment and clear execution accountability
- Own the vision, strategy, and roadmap for Constant Contact’s growth and web experience
- Build a high-converting digital storefront that seamlessly connects site experiences into our product
- Serve as the connective tissue between Product, Growth, and Product Marketing, ensuring website and conversion flows are optimized to accelerate customer acquisition
- Partner closely with cross-functional stakeholders in Engineering, Analytics, and Design to define requirements, prioritize opportunities, and deliver frictionless experiences that scale
Skills
Product Management
SaaS Growth
Roadmap Planning
A/B Testing
Conversion Optimization
Experimentation
Pricing Experimentation
Cross-functional Collaboration
Analytics
Design
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays
Risks
Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.
Differentiation
Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.
Upsides
Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.
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