Head of Marketing
Maze$232,100 - $273,000/year
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
InsuranceIndustries
Requirements
- Extensive senior-level marketing experience in the insurance industry and a successful track record of team leadership
- Demonstrable success delivering powerful and differentiated value propositions across multiple insurance products and formats
- Deep understanding of UK commercial insurance products, distribution channels and the competitive insurance landscape
- Strong creative judgment and experience of achieving consistent and optimal cost performance from creative agencies
- Strong written and verbal communications, skilled at active listening, facilitating discussion and engagement with stakeholders at all levels throughout the business
- Deep understanding of insurance intermediary customer needs and regulatory framework
- Cross border collaboration with international/global marketing teams is desirable
Responsibilities
- Support business goals by developing a comprehensive marketing strategy and oversee the creation and delivery of impactful and differentiated marketing proposition for commercial and personal insurance product lines
- Set creative direction for marketing activity and drive innovation while ensuring brand consistency and clarity of message and high standards of quality across all content
- Lead a multiskilled marketing team based in the UK. Set annual goals for the team, provide coaching and development to ensure collective alignment with business priorities and individual career development
- Partner with other team members to create and implement data-driven multi-channel marketing campaigns for selected products aligned with AIG UK objectives to promote cross-sell/up-sell of products and services
- Work closely with Underwriting teams, Broker Engagement teams and other M&C colleagues to align marketing efforts with business goals and stakeholder expectations
- Manage a panel of external creative graphic design, production and marketing services agencies to provide optimum support to the AIG UK business
- Ensure high-quality, timely, cost-effective performance of all creative agencies and oversee performance reviews
- Lead the development and oversight of the UK financial promotions management process ensuring all materials meet FCA and internal governance requirements
- Liaise with compliance and legal stakeholders to maintain a robust approval process and audit trail
- Manage a team of marketing professionals and third-party marketing suppliers, oversee the UK marketing budget, and lead the governance of financial promotions
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience is required for the Director of Marketing role?
The role requires extensive senior-level marketing experience in the insurance industry, a successful track record of team leadership, demonstrable success delivering value propositions across multiple insurance products, and deep understanding of UK commercial insurance products, distribution channels, and the competitive landscape.
What team will the Director of Marketing manage?
The role involves leading a multiskilled marketing team based in the UK, managing a team of marketing professionals and third-party marketing suppliers, setting annual goals, and providing coaching and development.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
What skills make a strong candidate for this position?
Strong candidates will have strong creative judgment, proven leadership, strong writing and verbal communications skills, active listening, and experience facilitating discussions, along with sector-specific insight in insurance.
AIG
Global insurance provider for individuals and businesses
About AIG
AIG provides a variety of insurance products and services aimed at individuals, families, and businesses. Their offerings include life insurance, retirement planning, and commercial insurance, which help clients manage risk and protect their assets. AIG operates by underwriting insurance policies and managing risk, while also investing the premiums collected to generate income. This company stands out from competitors by not only focusing on traditional insurance but also emphasizing cybersecurity and data protection to keep clients' information safe. AIG's goal is to help clients achieve financial security and peace of mind through comprehensive insurance solutions.
New York City, New YorkHeadquarters
1919Year Founded
IPOCompany Stage
Cybersecurity, Financial ServicesIndustries
10,001+Employees