Director of Economy & Business Analytics at Wooga

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile GamesIndustries

Requirements

Proven experience in F2P mobile games, with deep expertise in both economy design and business performance analysis
Track record of leading game economies through all stages — from early design to live operation
Strong analytical skills, with hands-on experience using dashboards, cohort analysis, and forecasting tools
A strategic, systems-thinking mindset with a bias for action and iteration
Strong communicator and collaborator, comfortable aligning stakeholders across Product, Design, and UA
Experience leading multidisciplinary teams and mentoring talent across design and analytics

Responsibilities

Lead the Economy Design team and own the design of in-game economies — including currencies, rewards, progression loops, and pricing
Balance player motivation with revenue goals, ensuring systems feel rewarding and commercially sound
Guide the development of economic features from concept through live ops — tuning for retention, fairness, and growth
Partner with Value & Enabling Streams to ensure the game economy supports player segmentation, LiveOps planning, content strategy, and overall revenue goals
Act as a thought leader in economy design across the studio — aligning teams around long-term economy health and player value
Lead the Business Analytics team and own the analysis around key business metrics — LTV, ARPU, retention, monetization behavior, economy health
Turn data into decisions: diagnose performance issues, identify new opportunities, and inform product direction
Build forecasting models and performance dashboards to support strategic planning and live ops tuning
Collaborate closely with analysts and data scientists, ensuring economy and analytics work hand in hand
Elevate analytics as a creative tool — not just for measurement, but for insight and innovation

Skills

Economy Design

In-game Economies

Currencies

Rewards Systems

Progression Loops

Pricing Strategy

LiveOps

Player Retention

Player Segmentation

Revenue Optimization

Business Analytics

Wooga

Develops narrative-driven mobile games

About Wooga

Wooga develops mobile games that focus on narrative and storytelling, aiming to engage casual gamers with compelling stories. Their games, such as "June's Journey," "Switchcraft," "Tropicats," and "Jelly Splash," combine puzzle-solving with immersive storylines, providing unique gameplay experiences. Wooga operates on a free-to-play model, allowing players to download and play games for free while generating revenue through in-app purchases and advertisements. The company differentiates itself by investing heavily in art, game design, and user acquisition strategies to create high-quality games that keep players engaged. Wooga's goal is to captivate players with thoughtful narratives and ensure they return for more.

Berlin, GermanyHeadquarters

2009Year Founded

$31.3MTotal Funding

ACQUISITIONCompany Stage

GamingIndustries

201-500Employees