Director, North America Marketing at Culture Amp

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaSIndustries

Requirements

Candidates must have over 10 years of experience in B2B marketing, specifically within the enterprise software/SaaS sector, with a proven track record of leading regional marketing efforts and managing high-performing teams. A demonstrated ability to develop and execute complex marketing strategies that drive customer acquisition and growth, along with expertise in building relationships and aligning cross-functional teams (sales, product, global marketing), is essential. Comfort with data analysis and a willingness to travel as required are also necessary.

Responsibilities

The Director, North America Marketing will lead the North American marketing team, driving the go-to-market strategy and executing innovative campaigns to attract new customers and deepen relationships with the existing base. This role involves owning the strategy and execution for attracting new customers, fueling expansion revenue through targeted campaigns, mentoring and empowering a high-performing team, serving as a liaison between regional marketing and sales/product teams, and managing the regional marketing budget for maximum return by optimizing programs based on KPIs and performance data.

Skills

Marketing Strategy

Go-to-Market Strategy

Campaign Execution

Team Leadership

Sales Enablement

Performance Management

Employee Engagement

Culture Amp

People analytics platform for employee engagement

About Culture Amp

Culture Amp provides a people analytics platform aimed at improving employee engagement, performance, and retention within organizations. The platform includes tools for gathering and analyzing employee feedback, conducting performance reviews, and monitoring goals. By utilizing powerful analytics and action planning features, Culture Amp helps businesses make informed, data-driven decisions to enhance workplace culture and employee experience. Unlike many competitors, Culture Amp focuses specifically on the HR technology sector, which is rapidly expanding as companies prioritize employee engagement. The company operates on a subscription-based model, offering various pricing tiers tailored to the size of the organization and the features needed.

Melbourne, AustraliaHeadquarters

2009Year Founded

$267.4MTotal Funding

SERIES_FCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Employee Share Options Program

Professional Development Budget

Mental Health Support

Monthly Camper Life Allowance

Team budgets dedicated to team building activities and connection

Paid Vacation

Paid Holidays

Extended year-end breaks

Excellent parental leave and in work support program available from day 1 of joining Culture Amp

5 Social Impact Days a year to make a positive impact on the community outside of work

Home Office Stipend

Medical insurance coverage for you and your family (Available for US & UK only)

Risks

Emerging HR tech startups offering cheaper solutions threaten Culture Amp's market share.

Rapid AI advancements may require Culture Amp to invest heavily to stay competitive.

Data privacy concerns and regulatory changes could impact Culture Amp's operations in key markets.

Differentiation

Culture Amp integrates AI to streamline HR feedback analysis, enhancing efficiency.

The acquisition of Orgnostic boosts Culture Amp's data analytics capabilities significantly.

Culture Amp's People Analytics product offers a unified platform for comprehensive workforce insights.

Upsides

Neera Desai's appointment as GM could strengthen Culture Amp's North American market presence.

Collaboration with Sonder emphasizes employee wellbeing, potentially leading to new wellness features.

AI integration in feedback analysis allows HR teams to focus on strategic initiatives.

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