Director of Influencer & Affiliate Marketing
Everyday RobotsSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Quick Service Restaurants, RestaurantIndustries
Requirements
- 4 Year Degree in Communications, Marketing or related field
- 8-12 years of experience in influencer marketing, social media, digital brand strategy, or related field; QSR, retail, or CPG industry experience preferred
- Deep understanding of the creator economy and social platform ecosystems (TikTok, Instagram, YouTube, etc.) as well as familiarity with agency options (Influential, Shout, etc.)
- Proven track record of building or leading scalable influencer programs for large brands or across multiple portfolios
- Strong strategic thinking with the ability to influence stakeholders at all levels
- Experience working cross-functionally with brand, comms, legal, agency, and paid media teams, as well as managing agencies
- Analytical mindset with the ability to translate performance data into actionable insights
- Exceptional communication, presentation, and relationship-building skills
- Obsessed with culture, emerging trends, shaping brands people love, and finding ways to be authentic and relevant in big moments
- Operational discipline – ability to lead from idea to execution - manage details on tight timing
Responsibilities
- Build and lead Inspire’s Influencer Center of Excellence (CoE): Define the mission, structure, and capabilities of the CoE to support brand-specific influencer programs
- Develop and evolve influencer strategy: Create a clear influencer vision aligned with Inspire’s business objectives, ensuring consistency, innovation, and cultural relevance across all brands
- Establish shared frameworks and best practices: Standardize influencer identification, vetting, contracting, measurement, and reporting. Create toolkits, training, and governance to drive operational efficiency and brand safety
- Partner with brand social and influencer teams: Collaborate closely with each brand’s marketing, social, and PR leads to ensure influencer efforts are on-brand, on-strategy, and tailored to each brand’s unique voice and audience
- Innovate in influencer content and activations: Guide – through support of agency selection, best practice sharing, and overarching strategic thinking - the creation of breakthrough campaigns, always-on partnerships, and creator-led initiatives that drive engagement and earned reach
- Oversee platform, agency, and partner relationships: Manage Inspire-wide relationships with influencer platforms, creator marketplaces, and influencer agencies to maximize performance and cost-effectiveness
- Lead influencer measurement and reporting: Develop unified KPIs across all brands and provide ongoing performance dashboards and insights that inform strategy and investment decisions
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the location for this role?
The role is based in Atlanta.
What education and experience are required for this position?
A 4-year degree in Communications, Marketing, or a related field is required, along with 8-12 years of experience in influencer marketing.
What salary or compensation does this role offer?
This information is not specified in the job description.
What brands will this role support?
The role supports all six of Inspire's iconic QSR brands: Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and Sonic.
What makes a strong candidate for this Director role?
The ideal candidate is equal parts strategist and operator who understands the art of creator partnerships and the science of scalable, data-driven influencer programs.
Inspire
Provides renewable energy subscription services
About Inspire
Inspire provides renewable energy solutions through a flat rate subscription model. Customers can easily switch to 100% renewable energy with a low monthly price, which remains consistent without the fluctuations typical of traditional energy bills. This subscription service is designed for environmentally conscious consumers who want to support clean energy sources. Inspire stands out from competitors by offering a straightforward and predictable pricing structure, along with highly regarded customer service that emphasizes clear and personable interactions. The company's goal is to positively impact the environment by combating climate change and promoting clean air initiatives.
Santa Monica, CaliforniaHeadquarters
2014Year Founded
$8MTotal Funding
SERIES_ACompany Stage
Energy, Consumer GoodsIndustries
51-200Employees