Director Head of Consumer Propositions at Spotify

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Media, Music StreamingIndustries

Requirements

8+ years of experience in packaging strategy, product marketing, or pricing roles — ideally in tech, media, or consumer subscription businesses
Passionate about how product design, storytelling, and market insight intersect to create meaningful user experiences
Experience working with monetization of new innovation, developing a deep understanding of consumer demand and willingness-to-pay
Strategic mindset and confident in driving commercial strategy that drives both growth and profitability
Experienced in working across multiple regions and cultures, balancing global frameworks with local nuance
Thrive in a fast-paced, highly collaborative environment and know how to influence without authority
Curious, creative, and comfortable navigating ambiguity
Based in Stockholm, Sweden; London, UK or New York, NY, with ability to come in 2-3 times per week

Responsibilities

Lead packaging strategy for Spotify’s Premium offerings, defining how new features and content are bundled and positioned across markets
Develop global consumer propositions to drive sustainable, profitable growth
Work with content verticals (Music, Audiobooks, Podcasts) to translate new content and innovation into clear user propositions
Champion creativity and experimentation, piloting new bundles and value combinations that deepen engagement and retention
Synthesize insights and performance data to refine the product portfolio, surfacing learnings and clear recommendations
Ensure coherence and clarity across the full Premium portfolio, balancing global frameworks with local market nuance

Skills

Key technologies and capabilities for this role

packaging strategyproduct marketingpricing strategymonetizationconsumer propositionscommercial strategymarket insightcross-functional collaborationglobal strategylocal market adaptation

Questions & Answers

Common questions about this position

What experience is required for the Director, Head of Consumer Propositions role?

Candidates need 8+ years of experience in packaging strategy, product marketing, or pricing roles, ideally in tech, media, or consumer subscription businesses, along with experience in monetization of new innovations and working across multiple regions.

Where is this role based and what is the work arrangement?

The role is based in Stockholm, Sweden; London, UK or New York, NY, with flexibility to work where you work best, including some work from home, but requires coming into the office 2-3 times per week for in-person meetings.

What is the employment type for this position?

This is a permanent position.

What is Spotify's company culture like?

Spotify fosters an inclusive, equal opportunity workplace that values diversity, different voices, and perspectives to drive innovation and forward-thinking, welcoming everyone regardless of background.

What makes a strong candidate for this role?

Strong candidates thrive in fast-paced, collaborative environments, influence without authority, balance global and local strategies, and bring curiosity, creativity, and comfort with ambiguity.

Spotify

Digital music streaming service with podcasts

About Spotify

Spotify provides a digital music streaming service that allows users to access millions of songs and podcasts from various artists and creators. Users can choose between a free plan, which includes advertisements, and a premium subscription that offers an ad-free experience along with features like offline listening and higher sound quality. This tiered model caters to different user preferences and budgets. Spotify generates revenue through subscription fees from premium users and advertising from the free tier. Unlike its competitors, Spotify stands out with its extensive music library, user-friendly interface, and personalized playlists. The company's goal is to connect listeners with a wide range of audio content while supporting artists and advertisers.

Stockholms kommun, SwedenHeadquarters

2006Year Founded

$2,004.2MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Extensive learning opportunities, through our dedicated team, GreenHouse

Global parental leave, six months off - fully paid - for all new parents

Flexible public holidays, swap days off according to your values and beliefs

Flexible share incentives letting you choose how you share in our success

All The Feels, our employee assistance program and self-care hub

Spotify On Tour, join your colleagues on trips to industry festivals and events

Risks

Accidental display of adult content may harm Spotify's reputation.

Creating its own music to avoid royalties could lead to legal issues.

Layoffs may affect Spotify's operational efficiency and employee morale.

Differentiation

Spotify offers a vast library of music and podcasts globally.

The platform's user-friendly interface enhances user experience and engagement.

Spotify's personalized playlists cater to individual user preferences.

Upsides

Spotify's AI-powered Wrapped feature enhances user engagement and personalization.

Expansion into political podcasting taps into new audience segments.

Growing podcast popularity in Africa presents expansion opportunities for Spotify.

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