Digital Product Publishing Operations Consultant at Hewlett Packard Enterprise

Tlaquepaque, Jalisco, Mexico

Hewlett Packard Enterprise Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
TechnologyIndustries

Requirements

  • BA or BS in Marketing or related field
  • 3+ years marketing and/or operational experience
  • Strong written/oral communication and analytical skills
  • Advanced English Level
  • Working knowledge of marketing principles, practices, tactics and tools
  • Problem Solving Skills
  • High-level knowledge of marketing activities and processes
  • Familiarity with offering category and company offerings/strategy
  • Strong interpersonal skills; ability to work as part of a team
  • Ability to interface effectively with multiple levels of the organization and functional disciplines
  • Experience in MRM or CRM applications (a plus)

Responsibilities

  • Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data
  • Identify data requirements to conduct future analytic studies in a timely and efficient manner given the needs from previous studies
  • Provide analyses and interpretations of product launches data and identify key drivers for Product Launches optimization
  • Participate in testing to ensure new marketing processes and applications deliver the benefits as promised in the business case
  • Document and communicate marketing requirements for systems to IT
  • Coordinate operational readiness and product launch activities
  • Reconcile market program spend to the planned budget
  • Drive adoption of common marketing processes and languages
  • Provide market research and product/market analyses
  • Coordinate market budget, if applicable and assigned
  • Drive marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize return on marketing investment
  • Provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs
  • Manage the marketing investment envelope, identify business requirements, develop business marketing processes, manage complex marketing programs and campaigns, establish executive dashboards, scorecards, other measurement tools, and develop infrastructure as needed to drive closed-loop marketing
  • Develop and deliver marketing training and professional development and execution to maximize overall marketing productivity and effectiveness

Skills

Marketing Operations
Performance Management
Marketing Analytics
Database Analytics
Executive Dashboards
Scorecards
Marketing Campaigns
Business Process Development
Marketing Training

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters
1939Year Founded
IPOCompany Stage
Hardware, Enterprise Software, AI & Machine LearningIndustries
10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.
Competition from startups like Flywheel could impact HPE's AI and cloud services.
HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.
HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.
HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.
OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.
Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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