Landed

Digital Marketing Specialist (HubSpot Experience)

Argentina

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates must possess a minimum of 2 years of experience working with HubSpot, demonstrating a proven ability to effectively utilize its features and functionalities. Proficiency in building landing pages, editing workflows, and creating custom properties within HubSpot is required, along with a strong understanding of marketing automation best practices and experience implementing automation strategies.

Responsibilities

The Digital Marketing Specialist will effectively manage and execute tasks within HubSpot, including building forms, editing workflows, and creating custom properties. They will collaborate with marketing and sales teams to understand objectives and implement strategies within HubSpot to achieve goals, proactively identify areas for improvement within existing workflows and landing pages, implementing changes to optimize performance. The role also involves utilizing HubSpot's automation capabilities to streamline processes and improve efficiency, monitoring and analyzing data to derive insights and make data-driven decisions to enhance marketing efforts, and communicating proactively with team members, providing updates on progress and actively seeking input and feedback.

Skills

HubSpot
Landing Pages
Workflows
Custom Properties
Marketing Automation
Data Analysis
Problem-Solving
Communication
Collaboration

Landed

Down payment assistance for educators' homeownership

About Landed

Landed helps essential professionals, especially educators, achieve homeownership by providing down payment assistance and homebuying support. Their main service is a shared equity down payment program that allows educators to reach a 20% down payment on a home without income restrictions, making it easier for them to buy homes. Landed partners with schools, real estate agents, and community organizations to offer free homebuying education, competitive property reviews, and personalized support from experts. Unlike other companies, Landed focuses specifically on educators and essential professionals, addressing their unique needs for affordable housing. The goal is to build financial security for educators and strengthen communities by enabling them to live near their workplaces.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$56.7MTotal Funding
SERIES_BCompany Stage
Social Impact, Financial Services, Real EstateIndustries
1-10Employees

Risks

Rising interest rates could reduce demand for Landed's homeownership services.
Increased competition from other proptech companies may erode Landed's market share.
Potential regulatory changes could affect the viability of Landed's shared equity program.

Differentiation

Landed focuses on essential professionals, particularly educators, for homeownership assistance.
The company offers a unique shared equity down payment program without income restrictions.
Landed partners with educational institutions to extend its reach and impact.

Upsides

Landed raised $31 million in Series B funding to expand its services.
The rise of digital mortgage platforms aligns with Landed's tech-savvy educator clientele.
Growing ESG investing trends provide more funding opportunities for mission-driven companies like Landed.

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