[Remote] Digital Copywriter at Monta

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthtech, Healthcare, CannabisIndustries

Requirements

A minimum of 5 years experience writing digital-first, conversion focused copy, preferably in an agency
Experience working in a health, or other regulated environment would be highly beneficial
Proven experience crafting UX copy that reduces the cognitive load and improves user journeys
A portfolio that demonstrates strength across short and long form ad copy, social, eDMs & website
Experience creating copy for performance campaigns, eDMs, social media, and websites

Responsibilities

Write high-converting copy for performance campaigns across Meta, Google Ads, Tiktok, Youtube, and emerging channels
Own the creation of website copy and landing page content with a focus on user experience, conversion rate optimisation (CRO), and clarity
Run A/B and multivariate tests on messaging, iterating based on performance data
Collaborate closely with product, growth, performance marketing, design and lifecycle teams to ensure a cohesive and effective user journey
Craft persuasive, benefit-led product copy that brings new innovations to life while capturing key USPs and technical details
Create in-depth, long-form and well-researched content that will help achieve organic visibility
Develop consistent, on-brand messaging across marketing touchpoints including website, blogs, emails, social media, and internal materials
Concepting for social campaigns and web content across our B2C brands
Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging to be leveraged across all channels and mediums
Support brand campaigns, product launches, and company announcements with creative copy that elevates perception and drives action
Deliver on individual and set departmental OKR and KPI’s as determined from time to time (e.g., conversion rate improvements from landing page copy changes, increase in click through rate (CTR) from paid ads, organic traffic uplift from long-form SEO content)

Skills

Copywriting

Digital Copywriting

Social Media Copy

Performance Marketing

Meta Ads

Google Ads

TikTok Ads

YouTube Ads

Website Copy

UX Writing

eDMs

Monta

Manages electric vehicle charging stations

About Monta

Monta operates in the electric vehicle (EV) charging sector, providing a solution for managing EV charging stations. The company offers a Charge Point Management System (CPMS) that simplifies the installation, management, and operation of charging points for various clients, including workplaces, commercial businesses, and municipalities. This system allows clients to control access to their charging stations, manage energy usage, collect charging data, and provide multiple payment options. Monta's software-only approach gives it flexibility to meet diverse client needs without requiring different systems. This focus on business-to-business sales and its success in winning tenders distinguishes Monta from its competitors. The company's goal is to support the growth of the EV market by offering comprehensive and efficient management solutions for charging stations.

Copenhagen, DenmarkHeadquarters

2020Year Founded

$139.1MTotal Funding

SERIES_BCompany Stage

Automotive & Transportation, EnergyIndustries

201-500Employees

Risks

Increased competition in the U.S. market could hinder Monta's expansion efforts.

Potential regulatory changes in the U.S. may impact Monta's operations.

Reliance on partnerships poses risks if they do not yield expected results.

Differentiation

Monta offers a comprehensive software-only solution for managing EV charging stations.

The company focuses on B2B sales, targeting fleets, workplaces, and municipalities.

Monta's Charge Point Management System provides exclusive energy management features.

Upsides

Monta's expansion into the U.S. market opens new growth opportunities.

The partnership with Tesla enhances Monta's home charging solutions for corporate fleets.

Rising demand for workplace EV charging solutions supports Monta's business model.

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