Developer Marketing Manager - APAC at Xsolla

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

3–5 years of marketing experience, ideally in developer relations, B2B tech marketing, or gaming industry marketing
Strong understanding of local game development ecosystems and communities
Proven ability to run multi-channel campaigns and event marketing programs
Excellent communication and collaboration skills, with experience working in cross-functional and global teams
Comfort in working closely with technical content and understanding developer needs
Willingness to travel for regional events and community activities

Responsibilities

Implement the global Developer Marketing strategy in your assigned region, tailoring campaigns to local developer audiences and market trends
Manage and execute regional developer marketing initiatives, including event participation, online campaigns, and community programs
Partner with regional Developer Evangelists to promote lighthouse integration cases and success stories
Coordinate Xsolla’s participation in major regional developer conferences and events
Manage event logistics, marketing materials, speaker submissions, and follow-up campaigns
Organize and promote regional hackathons, meetups, and community gatherings
Localize and adapt global developer marketing content for regional audiences
Collaborate with Developer Evangelists and the marketing team to produce articles, videos, social content, and newsletters
Promote educational materials and integration showcases through relevant regional channels
Extend Xsolla’s presence into key regional game developer communities (online and offline), supporting community programs and partnerships
Build relationships with developer influencers, creators, and community leaders to amplify reach
Monitor and report on: Campaign reach, engagement, and ROI. Conversions from marketing programs to active integrations. Event and content performance in your region
Use insights to adjust tactics and optimize future campaigns

Skills

Key technologies and capabilities for this role

Developer MarketingCampaign ManagementEvent ManagementCommunity EngagementDeveloper RelationsRegional MarketingMarket AnalysisEvent Logistics

Questions & Answers

Common questions about this position

What experience is required for the Developer Marketing Manager role?

The role requires 3–5 years of marketing experience, ideally in developer relations, B2B tech marketing, or gaming industry marketing, along with a strong understanding of the local game development ecosystem.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the team structure look like for this position?

The role involves working closely with Developer Evangelists, the Development Experience Director, and the global Developer Marketing Director.

What makes a strong candidate for this Developer Marketing Manager position?

Candidates with 3–5 years of marketing experience in developer relations, B2B tech, or gaming, plus strong knowledge of the local game development ecosystem and skills in regional campaign execution and community building, stand out.

Xsolla

Integrated payment solutions for video games

About Xsolla

Xsolla provides integrated payment solutions and tools specifically designed for video game publishers and developers. Their services include payment processing, fraud detection, and gamified experiences, which help clients monetize their games and engage players effectively. Xsolla operates in over 200 countries, supports more than 130 currencies, and offers services in over 20 languages, making it accessible to a wide range of clients from indie developers to large publishers. Unlike many competitors, Xsolla focuses exclusively on the video game industry, allowing them to tailor their offerings to meet the unique needs of game developers. The company's goal is to enhance the gaming experience for players while providing developers with the tools they need to succeed.

Los Angeles, CaliforniaHeadquarters

2005Year Founded

$73MTotal Funding

DEBT_PPCompany Stage

Fintech, Entertainment, GamingIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Professional Development Budget

Risks

Web3 expansion with Xsolla ZK may face regulatory challenges in strict regions.

MENA market entry with iBLOXX could encounter geopolitical and market barriers.

Technical integration of 'Pay with Points' may struggle with user adoption issues.

Differentiation

Xsolla offers a comprehensive suite of tools for game monetization and distribution.

The company supports over 130 currencies and 20 languages, enhancing global reach.

Xsolla's partnerships with major gaming entities like Valve and Ubisoft boost credibility.

Upsides

Xsolla's launch of Xsolla ZK taps into the growing Web3 gaming market.

The Mastercard partnership introduces innovative payment solutions like 'Pay with Points'.

Collaboration with iBLOXX expands Xsolla's presence in the MENA gaming ecosystem.

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