Custom Software Engineer at Accenture

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital AnalyticsIndustries

Requirements

Minimum 5 year(s) of experience (3+ years in Adobe Analytics, with at least 1 year in Adobe Customer Journey Analytics)
Proficiency in Adobe Analytics (Must Have skill)
Experience in Adobe Analytics and Customer Journey Analytics
Marketing Automation, Transformation projects
Data Integrations/Engineering, Experience with APIs (REST, Open APIs)
Data Architecture, analysis, ingestions, modelling and mapping
Scripting experience in Python or Java Scripting or Node.JS
Adobe Certified Professional / Expert in Customer Journey Analytics
Understanding of Data Ingestion, Developer Console
Complex SQL or NoSQL experience
Expertise in various kinds of Data Handling - JSON, Parquet etc
Client facing experience
Strong knowledge of identity resolution, data joins, and connection setup in CJA
Proficiency in building Workspace projects, segments, calculated metrics, and visualizations
Strong ability to interpret complex datasets and translate them into actionable insights
Experience in customer journey mapping, attribution modelling, and funnel analysis
Excellent communication and presentation skills
15 years full time education

Responsibilities

Configure and implement Adobe Customer Journey Analytics including connection with AEP
Define schemas, data views, and calculated metrics in CJA to support business reporting needs
Develop and maintain dashboards and visualizations to monitor KPIs and customer journeys
Work with AEP datasets, data ingestion pipelines, and identity resolution to ensure data accuracy and completeness
Collaborate with data engineering teams to align on ETL processes and ensure correct dataset mapping into CJA
Ensure governance, tagging standards, and data quality compliance
Conduct deep-dive analysis of customer behaviour across channels to identify patterns, trends, and opportunities
Build and automate customer journey reports that highlight conversion paths, drop-off points, and multi-touch attribution
Present insights and recommendations to stakeholders to inform marketing, product, and CX strategies
Partner with marketing, product, and technology teams to define tracking requirements
Act as the subject matter expert (SME) for CJA within the organization
Conduct training sessions and create documentation for internal teams on CJA usage and best practices

Skills

Adobe Analytics

Adobe Customer Journey Analytics

Adobe Experience Platform

AEP

CJA

Data Integration

ETL

Data Ingestion

Identity Resolution

Schemas

Data Views

Calculated Metrics

Dashboards

Visualizations

KPIs

Customer Journey Mapping

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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